116 Customer Data Platform Use Cases
A CDP can help marketers benefit from a single customer view. Lemnisk explains how this applies to banking, retail, telecom, and more.
Blog
Future-Proofing Customer Experience in an Evolving Martech Landscape
Marketers need to act quickly to find CX solutions that won’t be affected by large market forces. Lemnisk explains how a CDP can help.
Meiro Customer Data Platform (CDP)
Access this quick introduction to Meiro Customer Data Platform featuring built-in marketing activation tools and ETL & reverse ETL designed for private control.
The customer data platform advantage: How CDP compares to CRM and DMP
The CDP, CRM, and DMP provide different features. Microsoft compares these types of martech in detail.
Netcore Smartech is now Netcore’s Customer Engagement and Experience Platform
Netcore Smartech has evolved to and been rebranded as the Netcore Customer Engagement and Experience Platform.
Build or Buy Your CDP?
The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.
CDP Deployment Lessons from the Field
Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.
How to build an effective Customer Data Platform RFP
Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
A Complete CDP RFP Guide
It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.
Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team
Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.
CDP RFP Template
A CDP can have many capabilities. Blueshift helps you determine which ones you need.
Amperity: The Comprehensive Customer Data Platform
Turning customer data into better CX can be difficult when data is scattered. Learn how the Amperity CDP takes a comprehensive approach to this challenge.