The Definitive Guide to Customer Data Platforms April 13, 2021 Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.
What Is a CDP? And What Isn’t a CDP? Customer Data Platforms, Explained April 13, 2021 In this ebook, BlueConic explores the core capabilities of a pure-play CDP and how they differ from other, seemingly similar technologies.
Customer Data Platform Buyer’s Guide April 13, 2021 Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.
The Complete CDP Evaluation Guide April 13, 2021 Your CDP should be a smart hub that empowers your marketing team to take action on all of your customer data. ActionIQ helps you find the right solution.
CDP Use Case Template April 13, 2021 Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.
RealCDP: Customer Data Platform Certification Program April 13, 2021 The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
Why Account-Based Marketing Needs a Customer Data Platform April 13, 2021 ABM and CDP are BFFs, OK? Don’t drown in the alphabet soup. Read Why Account-Based Marketing Needs a Customer Data Platform from the CDP Institute and Lattice Engines to understand the challenges marketers face with ABM and how a CDP can help.
CDP Vendor Comparison April 13, 2021 A side-by-side comparison of CDP vendors based on key differentiating features.
Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One April 13, 2021 A basic introduction to CDPs, answers key questions, and tells how to find the right CDP for your needs.
Customer Data Platforms for B2B SaaS Marketing April 13, 2021 Learn about the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs. From the CDP Institute and Lytics.
Customer Data Platform Frequently Asked Questions April 13, 2021 Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.
How to Choose a Customer Data Platform April 13, 2021 Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.