CDP Industry | Topics | CDP Institute

Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.

The CDP Institute’s RealCDPTM program captures over 200 data points on each vendor it certifies. This report uses that data to explore the contours of the CDP industry.

Can a CDP replace your Consent Management Platform? The CDP Institute analyzed capabilities of 40+ vendors to find the answer to this and other important questions.

The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.

Discover how Tealium helps brands access complete pictures of their customers and power their tech stack with unified data in real time.

Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.

In this ebook, BlueConic explores the core capabilities of a pure-play CDP and how they differ from other, seemingly similar technologies.

The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.

Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.

Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.

Are the terms in the CDP industry confusing you? This CDPI glossary is here to help.

Struggling to tell Customer Data Platform vendors apart? Optimove’s Field Guide to CDPs describes the major types of CDP vendors, identifying features for each, and how to pick the one that’s right for you.