Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team
Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.
Blog
Why Customer Data Platforms, Why Now: The Transformation of Direct-to-Consumer Relationships
CDP Institute founder David Raab shares trends he is seeing across retail and other B2C verticals.
The Customer Data Platform by David Raab
We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).
Use CDPs to Lay a Foundation for Connected Customer Experiences
Watch this webinar to learn how to select and get started with CDPs from David Raab, Founder and CEO of the CDP Institute.
Customer Data Management: CDP Institute Member Survey 2020
What do CDPI members have to say about martech best practices and other CDP topics? This survey shares it all.
What Is a CDP? And What Isn’t a CDP? Customer Data Platforms, Explained
In this ebook, BlueConic explores the core capabilities of a pure-play CDP and how they differ from other, seemingly similar technologies.
RealCDP: Customer Data Platform Certification Program
The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
Let’s Look at the Data: Recent Surveys on Marketing Technology
Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.
Why Account-Based Marketing Needs a Customer Data Platform
ABM and CDP are BFFs, OK? Don’t drown in the alphabet soup. Read Why Account-Based Marketing Needs a Customer Data Platform from the CDP Institute and Lattice Engines to understand the challenges marketers face with ABM and how a CDP can help.
CDP in Financial Services
Accurate, complete, and accessible customer data is essential for financial services marketing success. Celebrus shows how a Customer Data Platform using modern technology and specialized design to provide it.
Customer Data Platform Frequently Asked Questions
Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.
Glossary of CDP Related Terms
Are the terms in the CDP industry confusing you? This CDPI glossary is here to help.