Build or Buy Your CDP?
The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.
Blog
Tealium Customer Data Hub
Discover how Tealium helps brands access complete pictures of their customers and power their tech stack with unified data in real time.
Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team
Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.
What Is a CDP? And What Isn’t a CDP? Customer Data Platforms, Explained
In this ebook, BlueConic explores the core capabilities of a pure-play CDP and how they differ from other, seemingly similar technologies.
RealCDP: Customer Data Platform Certification Program
The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
Let’s Look at the Data: Recent Surveys on Marketing Technology
Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.
Customer Data Platform Frequently Asked Questions
Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.
Glossary of CDP Related Terms
Are the terms in the CDP industry confusing you? This CDPI glossary is here to help.
Field Guide to Customer Data Platforms
Struggling to tell Customer Data Platform vendors apart? Optimove’s Field Guide to CDPs describes the major types of CDP vendors, identifying features for each, and how to pick the one that’s right for you.