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Blog
The CRM Manager’s Evolution Curve
CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.
Joybird Case Study
An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.
Build or Buy: What’s the Right Customer Data Management Approach for Your Business?
Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.
Customer Data Platform vs Data Management Platform
The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.
Zeta CDP Overview
The Zeta CDP provides marketers with deep customer understanding and integrated analytics to help you create more opportunities. Read on to learn more.
Combine Online and CRM Data
Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.
Field Guide to Customer Data Platforms
Struggling to tell Customer Data Platform vendors apart? Optimove’s Field Guide to CDPs describes the major types of CDP vendors, identifying features for each, and how to pick the one that’s right for you.