The CRM Manager’s Evolution Curve January 23, 2023 CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.
Joybird Case Study October 27, 2022 An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.
CRM vs CDP: What does my business need? August 15, 2022 Many businesses use a CRM to manage every step of the customer journey. Wondaris explains what makes a CDP a useful addition to the martech stack.
Build or Buy: What’s the Right Customer Data Management Approach for Your Business? July 1, 2022 Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.
How Brands Can Thrive in 2022 January 19, 2022 In this ebook, Zeta combines the industry’s most prominent leaders’ insights and predictions with research and data to prepare marketers for 2022.
Customer Data Platform vs Data Management Platform November 17, 2021 The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.
Time to Invest in a Customer Data Platform November 12, 2021 Of all the data management systems out there, what makes a CDP different? The CDPI and Commanders Act explain.
Zeta CDP+ Video October 18, 2021 Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.
Meiro Customer Data Platform (CDP) September 6, 2021 Access this quick introduction to Meiro Customer Data Platform featuring built-in marketing activation tools and ETL & reverse ETL designed for private control.
Zeta CDP+ Overview August 1, 2021 Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.
Combine Online and CRM Data April 13, 2021 Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.
Field Guide to Customer Data Platforms April 13, 2021 Struggling to tell Customer Data Platform vendors apart? Optimove’s Field Guide to CDPs describes the major types of CDP vendors, identifying features for each, and how to pick the one that’s right for you.