Hotel Chocolat x Ometria
See how Ometria helps Hotel Chocolat deliver what they do.
Blog
The CRM Manager’s Evolution Curve
CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.
Joybird Case Study
An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.
Zeta CDP Overview
The Zeta CDP provides marketers with deep customer understanding and integrated analytics to help you create more opportunities. Read on to learn more.
Combine Online and CRM Data
Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.
Field Guide to Customer Data Platforms
Struggling to tell Customer Data Platform vendors apart? Optimove’s Field Guide to CDPs describes the major types of CDP vendors, identifying features for each, and how to pick the one that’s right for you.