CDP Institute

Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.

In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.

It is increasingly important to put the customer at the center of everything you do. Lexer details how the right martech makes this possible.

In this popular webinar, three of Lexer’s founders, CEO David Chinn, CTO Aaron Wallis and CCO David Whittle, provide an overview of AI’s impact on brands, retailers and customers; share top use cases for AI and demonstrate live examples of AI within Lexer’s platform.

Focusing on customer retention can boost retail success in the long term. Lexer explains what strategies you can use to enhance loyalty.

Changes in technologies are changing how to earn and keep customers. Lexer explains what you need to know about CX, personalization, and loyalty.

Retailers must solve the problem of data silos separating in-store and ecommerce experiences. Lexer details tactics to bring them together.

Loyalty programs are very important to modern customer relationships. The CDPI and TCS explain how a CDP can help make your loyalty programs successful.

A New England ski resort wanted to improve its marketing efforts. Ascent360 explains how its CDP powered an omnichannel campaign that increased conversion to high value purchases.

Ski and four-season resorts have a wide range of guests with vastly different interests. Ascent360 details how to use customer data effectively to keep them coming back.

Resort marketing presents numerous special challenges. Ascent360 explains how a CDP can help.

Life sciences organizations often struggle with fragmented data. Indegene shows how a CDP can improve customer experience by unifying the data.