Demystifying the Data Layer
Marketing and advertising are using more data than ever before. Treasure Data, in partnership with Winterberry Group, explores recent trends in data infrastructure investment.
Blog
A Conversation with Cameron Davies, Chief Data Officer, Yum! Brands
We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.
Treasure Data CDP, Explained
Discover what makes Treasure Data CDP the only customer data platform you’ll ever need.
Data Privacy, Security, and the Importance of Trust
Brands need to respect consumer data privacy while delivering personalized CX. Treasure Data describes the role of data security in building trust.
Honda India Case Study
Honda India faced difficulty in identifying the same customer across business lines. See how the Treasure Data CDP gathered data across the customer journey for more effective marketing.
From Fragmentation to Focus: Leveraging Cross-Channel Data for Marketing Success in 2025
Cross-channel marketing has become increasingly complex. This Blueshift research report details how AI, data integration, and predictive technologies help marketers drive revenue.
Create Exceptional Customer Experiences with Lemnisk CDP
This video demonstrates how marketers can leverage Lemnisk’s Customer Data Platform to deliver exceptional customer experiences.
McDonald’s (West & South India) Increases its Omnichannel Customer Base
Discover how McDonald’s, one of the largest QSR chains in India drives omnichannel marketing using Algonomy’s Omnichannel Customer Marketing and Customer Data Platform.
The Comprehensive Framework for Optimizing Customer Journeys
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.
From Data to Action: How AI is Shaping the Future of Customer Interaction
AI is now considered crucial for many companies. The CDP Institute and Blueshift explore how a CDP can work with AI to support CX.
Panel Discussion: Uniting CDP & Marketing Automation to Elevate Customer Engagement
Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.
Driving Engagement with Dynamic Personalization and AI
Learn how to optimize customer engagement with a CDP that works with artificial intelligence.