Omni-Channel Personalization Powered by Customer Data Platforms September 29, 2023 Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.
The Deprecation of Third Party Cookies September 18, 2023 In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.
How customer centric are you? September 12, 2023 It is increasingly important to put the customer at the center of everything you do. Lexer details how the right martech makes this possible.
AI and Lexer – the time is now September 12, 2023 In this popular webinar, three of Lexer’s founders, CEO David Chinn, CTO Aaron Wallis and CCO David Whittle, provide an overview of AI’s impact on brands, retailers and customers; share top use cases for AI and demonstrate live examples of AI within Lexer’s platform.
How to build customer loyalty September 11, 2023 Focusing on customer retention can boost retail success in the long term. Lexer explains what strategies you can use to enhance loyalty.
17 must-know stats about Customer Loyalty and CX September 11, 2023 Changes in technologies are changing how to earn and keep customers. Lexer explains what you need to know about CX, personalization, and loyalty.
Bricks, Mortar, and Data: How to use omnichannel data pre, during, and post in-store visits September 11, 2023 Retailers must solve the problem of data silos separating in-store and ecommerce experiences. Lexer details tactics to bring them together.
CDP and Loyalty Systems: Better Together August 18, 2023 Loyalty programs are very important to modern customer relationships. The CDPI and TCS explain how a CDP can help make your loyalty programs successful.
Wachusett Mountain Case Study August 7, 2023 A New England ski resort wanted to improve its marketing efforts. Ascent360 explains how its CDP powered an omnichannel campaign that increased conversion to high value purchases.
Take Your Resort Marketing From Bunny Hill to Black Diamond August 7, 2023 Ski and four-season resorts have a wide range of guests with vastly different interests. Ascent360 details how to use customer data effectively to keep them coming back.
CDP for Resort Marketing August 7, 2023 Resort marketing presents numerous special challenges. Ascent360 explains how a CDP can help.
Create Industry-Leading Customer Experiences in Life Sciences with a Customer Data Platform August 1, 2023 Life sciences organizations often struggle with fragmented data. Indegene shows how a CDP can improve customer experience by unifying the data.