CDP Institute

Questions to ask CDP vendors related to use of CDP data, including connections to external systems, performance, and applications provided within the CDP. Part of a series to help buyers make an informed decision.

Questions to ask CDP vendors related to transformations, identity association, and preparing data for access. Part of a series to help buyers make an informed decision.

Heineken USA needed to reduce reliance on third-party data. Learn how the BlueConic CDP made it possible.

A premier paper and gift store needed to quickly adapt during the pandemic. Optimove explains how its CDP helped them understand their customers.

A luxury jewelry brand wanted to integrate its customer data to increase personalizaiton. Learn how the Optimove CDP brought them a 53% increase in monthly average net revenue.

An online database of adoptable pets across North America wanted to know its customers. Learn how the Lytics CDP made it possible.

Privacy legislation and the death of the third-party cookie mean identity resolution matters more than ever. Segment helps you design your strategy.

New privacy rules are forcing advertisers to find new ways of gathering data. The CDPI and Treasure Data explain how a CDP can help.