Retail Media and the Role of CDP January 29, 2024 Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.
The Zebra Case Study January 25, 2024 A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.
Roularta Case Study January 23, 2024 A Belgian multimedia group needed to balance consent and privacy in their targeted advertising. Learn how GX provided the needed data skills.
Benchmark Report 2023: Cross-Channel Marketing January 18, 2024 Customers expect dynamic engagement from brands across multiple different channels. This Blueshift analysis of messages sent by its users explores the most effective means of doing so.
Developing a Connected Experiences Vision November 27, 2023 Connected Experience is hailed as the next great audience engagement paradigm, but what does it actually mean? In this webinar, David and Susan Raab, Co-Founders of the CDP Institute, join Resulticks CTO Mani Gopalaratnam in an eye-opening conversation on this major paradigm shift, its multiple facets, and the developments in technology such as CDP to accommodate its emergence.
Fred Perry Case Study October 31, 2023 An iconic fashion brand wanted to understand its VIP customers. Learn how the Ometria CDP made it possible.
Steve Madden x Ometria – full case study October 31, 2023 Find out how Ometria’s retail-focused team and technology help iconic brand Steve Madden to better understand their customers and create cross-channel experiences that resonate.
Customer data and experience platforms: The definitive buying guide for retailers October 31, 2023 Customer experience is crucial for retailers globally. Ometria details how its platform helps retailers meet expectations.
Steve Madden Case Study October 31, 2023 A shoe company wanted to optimize CX by understanding its customers. Ometria explains how its customer data platform brought together multiple data feeds to create a single view.
Sephora Case Study October 31, 2023 A major beauty brand was returning to the UK via an acquisition and rebrand. Learn how the Ometria CDP kept the process focused on customers.
Ledbury Case Study October 31, 2023 A luxury shirt brand needed to effectively reach customers in various new locations. See how Ometria used segmentation and omnichannel marketing to drive a 27% increase in revenue.