The Joy of Data Cookbook July 10, 2021 See over 15 customer data use case recipes and real world success stories from brands like the GAP and the Utah Jazz.
Smart Guide to AI Marketing July 10, 2021 Marketing teams are expected to have a greater role in crafting CX. Blueshift describes how AI makes this easy.
Tradera Case Study July 8, 2021 Sweden’s largest online marketplace for used goods needed to bring together data from multiple campaigns. See how Blueshift increased sales by 131% with advanced segmentation.
AI-Powered Identity Resolution July 5, 2021 Having accurate and trusted customer 360 profiles is crucial for marketers. Amperity describes how AI makes this type of identity resolution possible.
AB InBev Case Study July 1, 2021 Beverage giant Anheuser-Busch InBev needed to centralize more than 70 million unique customer records. Treasure Data explains how its CDP made it possible.
How Retailer Lids Transformed Customer Relationships & Boosted Business Agility with a CDP April 13, 2021 CMSWire, Wendy Mudis (VP of Marketing at Lids), and Karen Wood (Sr. Director of Product Marketing at Acquia) share Lids’ customer relationship journey.
Engage Time Optimization April 13, 2021 Send emails or other outbound messages at optimal time for each customer. Process: Execute model based on CDP data; store result on profile for use in CDP or other systems.
Loyalty Incentive Selection April 13, 2021 Select loyalty incentive using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Unsubscribe Prediction April 13, 2021 Estimate likelihood of unsubscription using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Repurchase Prediction April 13, 2021 Estimate likelihood of repurchase using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Best Offer Selection April 13, 2021 Select best offer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Value Prediction April 13, 2021 Estimate future value of customer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems