Mortgage Lender Case Study August 26, 2024 A well-known mortgage lender struggled to use its siloed data. Redpoint Global explains how its CDP created a centralized data repository that led to optimized ad spend.
The Role of Identity Resolution August 26, 2024 Consumers say that personalization is a standard expectation. Redpoint Global describes how identity resolution helps a CDP provide this personalization.
The Power of Segmentation August 26, 2024 Various external factors have rocked the digital marketing landscape in recent years. Redpoint Global explains how segmentation helps marketers respond to these factors by providing valuable audience insight.
10 Questions to Ask a CDP Vendor August 26, 2024 Companies use a CDP to unify customer data and drive personalized CX. Redpoint Global explains how to determine which CDP best meets your needs.
Google Analytics 4: Identity and Profile Management August 22, 2024 GA4 marked a shift from a session-based analytics model to a user-centric approach. Teavaro explains the benefits and best practices of this approach.
B2C Customer Email: Who’s in Charge? August 22, 2024 Email contact strategy is an important part of B2C marketing. Hansa Marketing details how to craft a customer-centric approach.
The New, Dynamic Buying Funnel: Using Data to Meet Your Customers Where They Are August 14, 2024 Marketers realize that buyers follow a meandering path on the customer journey. The CDP Institute and Dun & Bradstreet explain how to use buyer data to see where customers are on that journey.
The Role of a CDP in Hospitality Marketing: Creating a Seamless Guest Experience August 8, 2024 The trick to guest satisfaction is going beyond personalized messaging and delivering an elevated experience. The CDPI and Ascent360 detail how a CDP adds value at every step of the customer journey.
CMO’s Magical Arsenal: 5 Must-Have Spells for Mastering Audience Engagement with CDP August 6, 2024 The CMO has more customer data than ever before. Algonomy describes how a CDP can help manage this data in unified profiles.
Amplify: Putting Together a Composable CDP Faster and More Easily July 24, 2024 We talked with Databricks about the buzz around Composable CDP and explored how Amperity and Databricks work together to help brands make better use of their customer data.
Email beyond opens and clicks June 11, 2024 Marketing teams love to use email, but may not know how to optimize it. Hansa Marketing Services describes how a CDP can help.
Alaska Airlines Case Study May 24, 2024 A well-known airline wanted to build more accurate customer journeys. Amperity shows how its CDP used segmentation to drive a 61.1% increase in open rates.