Customer Journey - CDP Institute - Page 2

Marketers realize that buyers follow a meandering path on the customer journey. The CDP Institute and Dun & Bradstreet explain how to use buyer data to see where customers are on that journey.

The trick to guest satisfaction is going beyond personalized messaging and delivering an elevated experience. The CDPI and Ascent360 detail how a CDP adds value at every step of the customer journey.

The CMO has more customer data than ever before. Algonomy describes how a CDP can help manage this data in unified profiles.

We talked with Databricks about the buzz around Composable CDP and explored how Amperity and Databricks work together to help brands make better use of their customer data.

Marketing teams love to use email, but may not know how to optimize it. Hansa Marketing Services describes how a CDP can help.

A well-known airline wanted to build more accurate customer journeys. Amperity shows how its CDP used segmentation to drive a 61.1% increase in open rates.

A running apparel company had data stuck in silos. Learn how the Amperity CDP brought everything together and drove a 128% increase in return on ad spend.

Travel and hospitality brands have had to innovate their loyalty strategies. Amperity details how a CDP and AI can help.

Consumers provide vast amounts of data, but its potential is often wasted by brands. Amperity explains the principles that help brands use their customer data effectively.

AmpAI provides marketers, analysts and data engineers with an AI-powered toolkit to fuel smarter decision-making.

Today’s marketers often struggle with fragmented customer data. The CDPI and Leadspace explore the problems this can cause and solutions for creating unified customer profiles.

Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.