Tradera Case Study
Sweden’s largest online marketplace for used goods needed to bring together data from multiple campaigns. See how Blueshift increased sales by 131% with advanced segmentation.
Blog
How Curology Delivers High-performing, Personalized Ad Campaigns
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
How Frame.io Delivers a Seamless Customer Experience with Personas
Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.
Abandoned Cart Campaigns
Send messages to customers who abandon shopping carts and stop sending messages when no longer relevant. Process: Receive abandoned cart lists from ecommerce systems; use profile data to determine best treatment for each customer on list; send appropriate customers and offers to retargeting systems (email, mobile, social, web ads, Web site). Remove customers from list when they buy or take other action.
Combine Browsing and Instore Purchase Data
Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.
Combine Data for Merger
Link customer profiles from separate systems as before or after merger. . Process: Ingest data from different companies; use rules and reference data to link related IDs; create unified profiles.
Combine Online and CRM Data
Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.
Enrichment (Append External Data)
Append external attribute and behavioral data to existing customer records. Process: Send customer records including IDs to external vendor who will match against their files, append new attributes, and return these to append to the customer’s profile.
Onboarding (Append External IDs)
Append external identifiers to existing customer records. Process: Send customer records including IDs to external vendor who will match against additional identifiers and return these to append to the customer’s profile.
Tag Management
Use CDP pixel on Web site to capture user behavior. Process: Place CDP pixel on Web site, configure as needed to select data to ingest and destination(s)
DMP Interactions
Need to synchronize DMP and CDP data. Process: Send anonymized profiles to DMP, which will use them to create audiences or bids; return results to CDP for analysis.
Append Intent Data
Need to add intent data from external sources to customer profiles in CDP. Process: Send data on target customers to external system, which will match against its data, append intent data (or set up alerts for future data) and return data to load into CDP or other systems