Simply Business Case Study March 1, 2024 One of the largest business insurance providers in the UK wanted to improve visitor-to-buyer conversion rates. Learn how BlueConic helped them do so with unified profiles.
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns March 1, 2024 Even though consumers want personalized experiences, they despise companies knowing so much about them. BlueConic details how to find a happy medium.
10 Things Your CDP Vendor May Not Be Telling You March 1, 2024 Companies across industries are choosing a CDP to improve customer relationships by using data efficiently. BlueConic provides questions to ask to help choose the right CDP for your needs.
Look-alike Modeling: An effective way to find high-value prospects January 23, 2024 Targeting the right audiences can be difficult. GX explains how look-alike modeling lets you easily identify high-value prospects.
The Complete Guide to the Composable CDP January 16, 2024 Organizations are working with more data than ever before. Hightouch details how a composable CDP provides flexibility and time to value.
Identifying the best solution for the cookie-less future of digital marketing in the open internet December 12, 2023 It can be difficult to identify users within the open internet. Teavaro explores the available options for identity resolution, even without cookies.
Fred Perry Case Study October 31, 2023 An iconic fashion brand wanted to understand its VIP customers. Learn how the Ometria CDP made it possible.
Customer data and experience platforms: The definitive buying guide for retailers October 31, 2023 Customer experience is crucial for retailers globally. Ometria details how its platform helps retailers meet expectations.
Sephora Case Study October 31, 2023 A major beauty brand was returning to the UK via an acquisition and rebrand. Learn how the Ometria CDP kept the process focused on customers.
Core capabilities and considerations: a retail marketer’s definitive checklist October 31, 2023 Retailers have specific needs that their martech must fulfill. This checklist from Ometria details those needs so your RFP includes them all.
How to make your tech stack work harder for you during BFCM October 31, 2023 Black Friday is a crucial event for retailers. Ometria details seven ways marketers can prepare by optimizing their tech stack.
Omni-Channel Personalization Powered by Customer Data Platforms September 29, 2023 Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.