Why use a CDP to drive customer retention and acquisition strategies
A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.
Blog
Industry Update January 2023
What’s new in the CDP industry? This report from the CDPI shares the latest.
Composable or Integrated CDP? Making the Right Choice for Your Business
It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
State of the CDP 2023
The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.
Unidad Editorial Case Study
A Spanish multimedia communication group needed to meet different customers’ needs. Learn how Zeotap helped increase efficiency and click-through rate.
Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP
In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.
AIA Philippines Accelerates Digital Transformation With Lemnisk’s Customer Data Platform
AIA Philippines, part of AIA Group, recently onboarded Lemnisk Customer Data Platform to accelerate digital transformation and increase the share of its digital insurance business as part of its broader “Healthier Longer Better Lives” vision for Filipinos.
Recession Survival Guide for eCommerce
In the face of persistent inflation, consumers are switching retailers more than ever. SALESmanago shows how a lean marketing strategy can help ecommerce brands adapt.
CDP Institute Member Survey 2022: Best Practices Drive Value
What do CDPI members have to say about customer data management best practices? This survey has the answers, as well as other industry trends.
Managing Data for AI: Role of the CDP
The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
The Data Maturity Guide
The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.
Bank Case Study
A bank’s loan department wanted to optimize their digital marketing efforts. Learn how Celebrus used segmentation to drive a 4.6x increase in click-through rate.