Building a True Business Case for Your CDP: Why Use Cases Matter
CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.
Blog
Winning in the Era of Data Differentiation
Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.
2024 State of the CDP
The CDP has become an indispensable tool for companies across industries. Tealium explains how in the fifth edition of its State of the CDP report.
The Definitive CDP Guide: Defining and Applying a Use-Case Driven Agile Approach
A customer data platform helps businesses face a continuous stream of unexpected demands. The CDPI and Redpoint Global detail the importance of use cases and agility when choosing a CDP.
Industry Update July 2024
What’s new in the CDP industry? This report from the CDPI shares the latest trends.
Expert Perspective: Deep Dive into CDPs
David Raab, Founder of the CDP Institute, and Vijay Chittoor, Co-Founder and CEO of Blueshift, answer some of the most important questions about CDPs.
DMP to CDP: Why Transition Now?
The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
Introduction to Composable CDP
Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.
Online Course: Evaluating Vendor Capabilities and Reducing Program Risk
In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.
CDP Institute 2023 Member Survey: Success in an Era of Limits
What is slowing data unification efforts and what might be the result? This survey of CDPI members has the answers, as well as other industry insights.
Ascent360 Introduction
Learn how to use your data with Ascent360.
Angel Fire Case Study
A four-season resort in New Mexico wanted to improve their email marketing. Learn how Ascent360 used segmentation to generate $125k in revenue from a single campaign.