CDPI Round Table APAC April 2025 April 29, 2025 Guest: Hari Prasath, Senior Manager, Support – APJ, Tealium
CDPI Round Table APAC March 2025 March 31, 2025 Guest: Subra Krishnan, Co-Founder and Chief Executive Officer, Lemnisk
Industry Update January 2025 January 17, 2025 What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
CDP Institute 2024 Member Survey: Building on Success December 23, 2024 What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.
Building a True Business Case for Your CDP: Why Use Cases Matter October 2, 2024 CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.
Winning in the Era of Data Differentiation August 28, 2024 Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.
2024 State of the CDP August 28, 2024 The CDP has become an indispensable tool for companies across industries. Tealium explains how in the fifth edition of its State of the CDP report.
The Definitive CDP Guide: Defining and Applying a Use-Case Driven Agile Approach August 26, 2024 A customer data platform helps businesses face a continuous stream of unexpected demands. The CDPI and Redpoint Global detail the importance of use cases and agility when choosing a CDP.
DMP to CDP: Why Transition Now? March 12, 2024 The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
Introduction to Composable CDP January 25, 2024 Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.
Online Course: Evaluating Vendor Capabilities and Reducing Program Risk September 19, 2023 In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.