DMP to CDP: Why Transition Now? March 12, 2024 The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
Introduction to Composable CDP January 25, 2024 Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.
Industry Update January 2024 January 12, 2024 What’s new in the CDP industry? This report from the CDPI shares the latest trends.
Online Course: Evaluating Vendor Capabilities and Reducing Program Risk September 19, 2023 In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.
CDP Institute 2023 Member Survey: Success in an Era of Limits September 8, 2023 What is slowing data unification efforts and what might be the result? This survey of CDPI members has the answers, as well as other industry insights.
Angel Fire Case Study August 7, 2023 A four-season resort in New Mexico wanted to improve their email marketing. Learn how Ascent360 used segmentation to generate $125k in revenue from a single campaign.
Request for Proposal (RFP) Guide July 25, 2023 Getting value from a CDP means choosing the one that best suits your enterprise’s needs. Amperity details what questions to ask providers.
Profit Through Profiling May 25, 2023 This virtual workshop explores all the benefits of a CDP, how to determine the right solution for your business, and how to make the most of its capabilities.
Online Course: Build, Buy, or Compose April 5, 2023 In this free online course sponsored by Lytics, mParticle, and the CDP Institute, learn how to pick the best approach to delivering a CDP at your company.
Composable or Integrated CDP? Making the Right Choice for Your Business January 31, 2023 It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
State of the CDP 2023 January 12, 2023 The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.