Why Your Customer Data Platform (CDP) Should be the Data Warehouse
Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
Blog
The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data
Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
Customer Data Platform Implementation Guide
Implementing a new CDP can be challenging. Acquia provides tips to make it easier.
Customer Data Platform Industry in EMEA January 2022
The customer data platform industry entered a new stage of maturity in late 2021. This report from the CDPI and Treasure Data details unique trends and makes predictions for growth in the EMEA region.
Customer Data Platform Industry in APAC January 2022
Interest in customer data platforms grew immensely in the APAC region in 2021. This report from the CDPI and Treasure Data explains what makes this region unique for the industry.
Industry Update January 2022
What’s the latest in the CDP industry? This report from the CDPI tells you everything.
CDP Use Cases: What Users Want
The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.
CDP Institute Member Survey 2021: The Path to CDP Success
What do CDPI members have to say about successful CDP deployments? This survey has the answers, along with other industry trends.
How Belfius Became the #1 Mobile Bank in Belgium
Discover how NGDATA accelerated Belfius’ digital transformation and developed best-in-class customer insights to drive the business.
Zeta CDP+ Overview
Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.
Build or Buy Your CDP?
The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.
CDP Deployment Lessons from the Field
Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.