CDP Institute

The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.

The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.

A bank’s loan department wanted to optimize their digital marketing efforts. Learn how Celebrus used segmentation to drive a 4.6x increase in click-through rate.

What’s the latest in the CDP industry? This report from the CDPI tells you everything.

Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.

Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.

Implementing a new CDP can be challenging. Acquia provides tips to make it easier.

The customer data platform industry entered a new stage of maturity in late 2021. This report from the CDPI and Treasure Data details unique trends and makes predictions for growth in the EMEA region.

Interest in customer data platforms grew immensely in the APAC region in 2021. This report from the CDPI and Treasure Data explains what makes this region unique for the industry.

The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users.  Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.

What do CDPI members have to say about successful CDP deployments? This survey has the answers, along with other industry trends.

Discover how NGDATA accelerated Belfius’ digital transformation and developed best-in-class customer insights to drive the business.