CDP Institute

Discover how NGDATA accelerated Belfius’ digital transformation and developed best-in-class customer insights to drive the business.

What’s the latest in the CDP industry? This report from the CDPI tells you everything.

Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.

The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.

Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.

A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.

It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.

Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.

Crafting the right customer experience is key for an app’s success. Netcore explains the role of contextual nudges and walkthroughs in this experience.

Watch this webinar to learn how to select and get started with CDPs from David Raab, Founder and CEO of the CDP Institute.

We sat down with David Raab, founder of the CDP Institute, to discuss the ins and outs of B2B Customer Data Platforms.

Acxiom and Exponea provide you with a step by step guide to help you build out and accelerate your transformation roadmap.