CDP Institute

Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).

Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.

This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.

Retail and CPG leaders around the world rely on Treasure Data to help strengthen their brand loyalty and improve consumer intelligence – enabling them to run better-targeted and more-impactful marketing campaigns.

Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.

A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.

It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.

Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.

A music tech company wanted to improve its email campaigns. Discover how Netcore drove a 50% uplift in average open rates.

Discover the best ways to use AI in your marketing efforts.

Netcore Smartech has evolved to and been rebranded as the Netcore Customer Engagement and Experience Platform. With this new identity and upgrade, you’ll gain access to our simplified information architecture, easy-to-use user journey orchestration tool, and the ability to track performance on our AI-powered dashboards offering you critical insights and analytics.

See from Tealium how marketers are utilizing a Customer Data Platform to keep up with new consumers attitudes around privacy and personalization.