Customer Data Platform Buyers Guide
How can a customer data platform benefit your business? Wondaris answers this question and helps you find the CDP that meets your needs.
Blog
Bank Case Study
A bank’s loan department wanted to optimize their digital marketing efforts. Learn how Celebrus used segmentation to drive a 4.6x increase in click-through rate.
Credit Company Case Study
A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.
Insurance Company Case Study
An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.
Why are more and more brands looking for a CDP?
Many companies wonder how a customer data platform can help them. FirstHive explains what a CDP is and provides common use cases.
The secret sauce of putting your policy renewals on auto-pilot
Why does insurance marketing fail when it comes to renewing policies? FirstHive explains how to avoid this trend.
Industry Update July 2022
What’s the latest in the CDP industry? This report from the CDPI tells you everything.
Are you getting the value you expect from your MarTech investments?
A robust data model is fundamental to effective data orchestration. Celebrus details how to make sure your martech stack meets the challenge.
Why Your Customer Data Platform (CDP) Should be the Data Warehouse
Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data
Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
4 Types of CDP: Which is Right For You?
The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.
Customer Data Platform Implementation Guide
Implementing a new CDP can be challenging. Acquia provides tips to make it easier.