Digital Transformation - CDP Institute

A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.

Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.

In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.

In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.

It is increasingly important to put the customer at the center of everything you do. Lexer details how the right martech makes this possible.

An outdoor clothing retailer wanted to increase sales from new and returning customers. Learn how the Lexer CDP boosted Black Friday sales by 49%.

Focusing on customer retention can boost retail success in the long term. Lexer explains what strategies you can use to enhance loyalty.

Retailers must solve the problem of data silos separating in-store and ecommerce experiences. Lexer details tactics to bring them together.

What is slowing data unification efforts and what might be the result? This survey of CDPI members has the answers, as well as other industry insights.

Discover how to turn your customer data into sales through targeted, personalized and automated emails.

A New England ski resort wanted to improve its marketing efforts. Ascent360 explains how its CDP powered an omnichannel campaign that increased conversion to high value purchases.

Using data is increasingly important to marketing. Ascent360 provides a four-step plan to master it.