Composable or Integrated CDP? Making the Right Choice for Your Business
It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
Blog
Unlock Rich Insights with CDP & Analytics
Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.
Salesforce Genie Customer Data Cloud Demo
Enjoy the Salesforce Genie Customer Data Cloud demo.
Discover the power of Marketing Cloud Customer Data Platform
In this demo video, learn how you can use Customer Data Platform, powered by Genie, to deliver marketing success now.
Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands
Many businesses are undergoing digital transformations to improve CX. This report from Salesforce explains how a CDP can help.
Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era
BlueConic explains why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.
Business Transformation in Media and Publishing
Find out from BlueConic why first-party data is essential to business transformation in media and publishing.
Musti Group Case Study
A Nordic pet care specialist was hampered by the spread of data across multiple systems. See how Optimove unified the data and maximized personalization.
The CRM Manager’s Evolution Curve
CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.
State of the CDP 2023
The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.
Using Zeotap suppression helped VMO2 to save £1M and bring more new customers
In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.
Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP
In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.