Building B2B Buyer Profiles March 19, 2024 Achieving high-quality, up-to-date B2B buyer data is often easier said than done. Learn how the Leadspace CDP maintains accurate data and uses it effectively.
Mt. Hood Meadows Case Study March 8, 2024 A popular mountain resort wanted to communicate with their guests in a personalized and meaningful way. See how the Ascent360 CDP provided segmentation and unified data to increase click-through rates and event registrations.
Mirror Lake Inn Case Study March 8, 2024 A family-owned luxury resort and spa struggled to share real-time information with their guests. Learn how the Ascent360 CDP unified the data and drove higher revenue.
Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained March 1, 2024 In this fireside chat, learn how Mattel used BlueConic for customer-centricity across its brands.
Beyond the Branch: Building Digital Customer Relationships in Banking February 21, 2024 Banks have an incredible wealth of customer data, but many don’t know how to use it. NGDATA shows how a customer data strategy can optimize efforts.
Become Truly Customer-Centric February 21, 2024 Traditional financial institutions have operated in a product-centric way. NGDATA details why and how to put the customer at the heart of operations instead.
Become the Bank of the Future, Today February 21, 2024 Financial institutions need to deepen their understanding of their customers. NGDATA explains how to achieve a 360 degree view.
Retail Media and the Role of CDP January 29, 2024 Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.
Roularta Case Study January 23, 2024 A Belgian multimedia group needed to balance consent and privacy in their targeted advertising. Learn how GX provided the needed data skills.
Why do Telco companies need a CDP? November 30, 2023 Telco operators need to enhance customer touchpoints and expedite digitization. Zeotap details how a CDP makes it possible.
Sephora Case Study October 31, 2023 A major beauty brand was returning to the UK via an acquisition and rebrand. Learn how the Ometria CDP kept the process focused on customers.
Ledbury Case Study October 31, 2023 A luxury shirt brand needed to effectively reach customers in various new locations. See how Ometria used segmentation and omnichannel marketing to drive a 27% increase in revenue.