Why Your Customer Data Platform (CDP) Should be the Data Warehouse
Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
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The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data
Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
4 Types of CDP: Which is Right For You?
The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.
Customer Data Platform Implementation Guide
Implementing a new CDP can be challenging. Acquia provides tips to make it easier.
Total Economic Impact of Acquia CDP
The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.
How Machine Learning Enables Digital Experts to Break Through the Data Bottleneck?
Companies with a new CDP face the challenge of how to effectively use their user profiles. The CDPI and Relay42 explain how machine learning can help.
The ‘Phygital’ way of Retail Marketing
Retail continues to face multiple challenges related to ecommerce. FirstHive shows how to tackle these challenges.
Is it CDP or Data Lake, or both?
Data lakes are great for data scientists, but not for marketing teams. FirstHive explains why a CDP is a valuable addition to the martech stack.
The business case behind a Customer Data Platform (CDP)
Customer data creates value to businesses in many ways. FirstHive details how a CDP helps you maximize this value.
Navigating the digital world without third-party cookies
The third-party cookie era is coming to an end. Learn how the SAS CDP can give you a significant headstart in this new marketing world.
New Menu
In order to radically enhance your experience with our system, we redesigned its interface from the ground up.
Customer Data Platform Industry in EMEA January 2022
The customer data platform industry entered a new stage of maturity in late 2021. This report from the CDPI and Treasure Data details unique trends and makes predictions for growth in the EMEA region.