Navigating the digital world without third-party cookies March 24, 2022 The third-party cookie era is coming to an end. Learn how the SAS CDP can give you a significant headstart in this new marketing world.
Getting the Best CDP Starts with the Right RFP March 11, 2022 In this whitepaper, the CDPI and Zeta explain how to optimize the CDP selection process by building an RFP that asks the right questions and accompanying it with other important steps.
Enterprise Customer Data Platforms for Dummies January 27, 2022 An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.
How Brands Can Thrive in 2022 January 19, 2022 In this ebook, Zeta combines the industry’s most prominent leaders’ insights and predictions with research and data to prepare marketers for 2022.
Algonomy CDP Brochure January 15, 2022 Giving customers a personalized experience is more important than ever. Algonomy details how its CDP helps its clients achieve this and related goals.
Large American Supermarket Chain Case Study January 15, 2022 A privately-owned supermarket chain wanted to improve customer engagement. Read about how the Algonomy CDP used data to increase digital account growth and revenue.
Consum Case Study January 15, 2022 Siloed data kept a large grocery chain from implementing omnichannel personalization. Learn how Algonomy made it possible.
Data Quality for Marketers January 11, 2022 Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.
CDP Use Cases: What Users Want December 15, 2021 The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.
The Business Case for Data Usability December 13, 2021 In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.
The Third-Party Data Deprecation Playbook November 5, 2021 BlueConic shares four strategies for successfully navigating the ongoing changes in the privacy-first era.
Zeta CDP+ Video October 18, 2021 Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.