116 Customer Data Platform Use Cases September 28, 2021 A CDP can help marketers benefit from a single customer view. Lemnisk explains how this applies to banking, retail, telecom, and more.
Zeta Company Overview September 6, 2021 Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.
CarParts Case Study September 6, 2021 An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.
Meiro Customer Data Platform (CDP) September 6, 2021 Access this quick introduction to Meiro Customer Data Platform featuring built-in marketing activation tools and ETL & reverse ETL designed for private control.
Scaling ABM with AI and Data August 30, 2021 Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
Utah Jazz Case Study August 9, 2021 See how the Utah Jazz doubled their conversion rates and increase ticket sales with Tealium.
Forrester Consulting TEI of Zeta Study July 30, 2021 Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.
Build or Buy Your CDP? July 23, 2021 The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.
CDP Deployment Lessons from the Field July 20, 2021 Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.
CDP for Global Enterprises July 20, 2021 This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.
Consumer Engagement with a CDP July 20, 2021 Retail and CPG leaders around the world rely on Treasure Data to help strengthen their brand loyalty and improve consumer intelligence – enabling them to run better-targeted and more-impactful marketing campaigns.
How to build an effective Customer Data Platform RFP July 18, 2021 Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.