A Complete CDP RFP Guide July 17, 2021 It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.
Expanding the Account Universe July 12, 2021 Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Tealium Customer Data Hub July 10, 2021 Discover how Tealium helps brands access complete pictures of their customers and power their tech stack with unified data in real time.
Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team July 10, 2021 Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.
Take Your Data Foundation from Good to Great! July 10, 2021 See how industry leaders Hanesbrand and Thryv created strong data foundations that enable them to better personalize customer experiences across all channels in real time.
Driving Powerful Digital Transformation with a Robust CDP July 10, 2021 See how Hotwire, New Balance, and Bed Bath & Beyond use unified data to power more relevant messaging in real time.
Smart Guide to AI Marketing July 10, 2021 Marketing teams are expected to have a greater role in crafting CX. Blueshift describes how AI makes this easy.
Tradera Case Study July 8, 2021 Sweden’s largest online marketplace for used goods needed to bring together data from multiple campaigns. See how Blueshift increased sales by 131% with advanced segmentation.
Breaking Down Data Silos to Build a Better Customer Experience July 5, 2021 Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.
Lion Case Study July 1, 2021 A CPG company wanted to better understand its customers to increase CX value. Learn how Treasure Data helped by extracting and unifying fragmented facts.
Acquia CDP Demo Video April 13, 2021 Learn how the Acquia CDP helps you know your customers, respond authentically, and maximize lifetime value.
Creating a Data Foundation to Drive Sales and Marketing Alignment April 13, 2021 Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.