Replacing Your CDP
Changing to a new customer data platform can be difficult for marketers. The CDP Institute and Treasure Data explain how to identify your company’s needs to make the best decision.
Blog
Algonomy Digital Ascension Roadmap and rCDP Vendor Selection Framework
Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.
Service Provider Capabilities Report
Looking for the right service provider to support your CDP project? This CDP Institute report lets you find vendors with the perfect mix of industry expertise, company size, client types, services, local presence, and more.
Core capabilities and considerations: a retail marketer’s definitive checklist
Retailers have specific needs that their martech must fulfill. This checklist from Ometria details those needs so your RFP includes them all.
Request for Proposal (RFP) Guide
Getting value from a CDP means choosing the one that best suits your enterprise’s needs. Amperity details what questions to ask providers.
Online Course: Build, Buy, or Compose
In this free online course sponsored by Lytics, mParticle, and the CDP Institute, learn how to pick the best approach to delivering a CDP at your company.
Composable or Integrated CDP? Making the Right Choice for Your Business
It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
How to build an effective Customer Data Platform RFP
Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
A Complete CDP RFP Guide
It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.
Customer Data Platform Buyer’s Guide
Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.
CDP Vendor Comparison
A side-by-side comparison of CDP vendors based on key differentiating features.
How to Choose a Customer Data Platform
Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.