Online Course: Build, Buy, or Compose
In this free online course sponsored by Lytics, mParticle, and the CDP Institute, learn how to pick the best approach to delivering a CDP at your company.
Blog
Composable or Integrated CDP? Making the Right Choice for Your Business
It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
Customer Data Platform Buyers Guide
How can a customer data platform benefit your business? Wondaris answers this question and helps you find the CDP that meets your needs.
4 Types of CDP: Which is Right For You?
The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.
Forrester Consulting TEI of Zeta Study
Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.
How to build an effective Customer Data Platform RFP
Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
A Complete CDP RFP Guide
It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.
Forrester TEI Report
Blueshift provides significant benefits through its CDP. Learn more in this Total Economic Impact report.
CDP RFP Template
A CDP can have many capabilities. Blueshift helps you determine which ones you need.
Customer Data Platform Buyer’s Guide
Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.
CDP Vendor Comparison
A side-by-side comparison of CDP vendors based on key differentiating features.
How to Choose a Customer Data Platform
Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.