Evaluation Guide - CDP Institute

Selecting the best customer data platform for your company can be daunting. This guide from Blueshift explains key factors to consider when making your decision.

Looking for the right service provider to support your CDP project? This CDP Institute report lets you find vendors with the perfect mix of industry expertise, company size, client types, services, local presence, and more.

Customer data platform categories have evolved in recent years. ActionIQ details key elements of each category and discusses CDP trends.

Retailers have specific needs that their martech must fulfill. This checklist from Ometria details those needs so your RFP includes them all.

Getting value from a CDP means choosing the one that best suits your enterprise’s needs. Amperity details what questions to ask providers.

In this free online course sponsored by Lytics, mParticle, and the CDP Institute, learn how to pick the best approach to delivering a CDP at your company.

It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.

Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.

It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.

Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.

A side-by-side comparison of CDP vendors based on key differentiating features.

Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.