The Identity Resolution Playbook
Identity resolution brings together the entire customer journey for a complete customer view. RudderStack details how to optimize your efforts in this important area.
Blog
Hotel Case Study
A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.
Mortgage Lender Case Study
A well-known mortgage lender struggled to use its siloed data. Redpoint Global explains how its CDP created a centralized data repository that led to optimized ad spend.
Car Rental Company Case Study
A provider of car rentals wanted to drive consistent messaging via a unified customer view. See how the Redpoint Global customer data platform made it happen with advanced identity resolution capabilities.
The Role of Identity Resolution
Consumers say that personalization is a standard expectation. Redpoint Global describes how identity resolution helps a CDP provide this personalization.
Google Analytics 4: Identity and Profile Management
GA4 marked a shift from a session-based analytics model to a user-centric approach. Teavaro explains the benefits and best practices of this approach.
Web Analytics: How you can power Google Analytics 4 with your own ID Graph
GA4 can provide many benefits to your organization. Teavaro details how to maximize these benefits with your own ID graph.
The Definitive Guide to Customer Data Platforms
Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.
Identifying the best solution for the cookie-less future of digital marketing in the open internet
It can be difficult to identify users within the open internet. Teavaro explores the available options for identity resolution, even without cookies.
The Total Economic Impact Of The Amperity Customer Data Platform
The Amperity CDP creates a unified view of first-party data from fragmented sources. Learn more in this Forrester TEI report.
Identity resolution lays the groundwork for stronger media activation through customer data platforms
A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.
Why you need identity resolution for paid media optimisation in walled gardens
Many companies look to paid media to connect to audiences. Teavaro details how identity resolution in walled gardens is beneficial.