CDP Institute

Identity resolution lays the groundwork for stronger media activation through customer data platforms

September 26, 2023

A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.

CDP and Loyalty Systems: Better Together

August 18, 2023

Loyalty programs are very important to modern customer relationships. The CDPI and TCS explain how a CDP can help make your loyalty programs successful.

Why you need identity resolution for paid media optimisation in walled gardens

August 2, 2023

Many companies look to paid media to connect to audiences. Teavaro details how identity resolution in walled gardens is beneficial.

Create Industry-Leading Customer Experiences in Life Sciences with a Customer Data Platform

August 1, 2023

Life sciences organizations often struggle with fragmented data. Indegene shows how a CDP can improve customer experience by unifying the data.

Balancing Privacy and Activation: Raw PII Data Encryption in CDPs

July 27, 2023

Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.

Ensuring Data Privacy Rights: Data Subject Requests in CDPs

July 27, 2023

In the modern digital landscape, it’s more important than ever to protect data privacy rights. Zeotap explains how a customer data platform can help businesses do so.

Request for Proposal (RFP) Guide

July 25, 2023

Getting value from a CDP means choosing the one that best suits your enterprise’s needs. Amperity details what questions to ask providers.

Rethinking Digital Marketing in a Post-Cookie Era

July 21, 2023

The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.

Driving Customer Loyalty in Travel and Hospitality

July 17, 2023

The travel and hospitality industries need to meet the customer loyalty challenge. Bloomreach details how to overcome common obstacles to do so.

Bloomreach Engagement 3 Minute Demo

July 14, 2023

Explore our single customer view, advanced analytics, and more.

Southeast Asia Retail Bank Case Study

June 30, 2023

A large retail bank in Southeast Asia struggled with data silos and fragmented customer identities. Learn how the Meiro CDP made advertising budgets 10% more efficient and improved CTR by 160%.

Epsilon IDC Commentary

June 9, 2023

A new IDC Link commentary reviews Epsilon’s Digital CDP solution, saying it allows marketers to activate at scale in a matter of weeks.