Where CDP Fits In Your Tech Stack
Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.
Blog
Advertiser Perceptions: Preparing for a Future Without Third-Party Cookies & IDFA
Advertisers are facing major challenges from privacy regulations and updates. Treasure Data details how first-party data can help with navigating the future.
116 Customer Data Platform Use Cases
A CDP can help marketers benefit from a single customer view. Lemnisk explains how this applies to banking, retail, telecom, and more.
Future-Proofing Customer Experience in an Evolving Martech Landscape
Marketers need to act quickly to find CX solutions that won’t be affected by large market forces. Lemnisk explains how a CDP can help.
Marketing Privacy: Navigating Customer Care in a Fast-Changing Environment
Susan Raab of the CDP Institute explains the role of marketing in privacy issues and why it matters now more than ever.
Zeta Company Overview
Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.
Meiro Customer Data Platform (CDP)
Learn how Meiro CDP works, meet our clients, and find out more details about the technology that will change the current approach to the digital marketing landscape.
CDP vs. CRM: What’s the difference and how can the two work together
The CDP has become more commonplace alongside the traditional CRM. Cendyn clarifies the differences between the two and why both are must-haves.
Scaling ABM with AI and Data
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
Artificial Intelligence in Customer Data Platforms
Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.
Making Sense of the Changing Identity Landscape
Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.
Lytics Decision Engine CDP for Marketers
Watch this 5-minute demo to learn how Lytics can help you grow your first-party data, improve your return on ad spend, and deliver personalized digital experiences.