Zumper Case Study
A real estate startup wanted to make rentals as simple as hotel bookings. Find out how Blueshift made it possible.
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IBM Case Study
The IBM Cloud has to handle multiple data sources at once. Segment describes how its CDP makes it happen.
Meredith Case Study
A publication company wanted to create more growth. Learn how Segment streamlined customer data to make it possible.
Shift Case Study
An online car marketplace needed to manage several data streams. Learn how Segment organized everything to create individualized marketing campaigns.
Maximizing Moments of Truth
Context and real-time analytics are important to CX. SAS explains the details of using these tools.
Optimove Solution Overview
The Optimove CDP can provide marketers with actionable insights. Read on to learn more.
Customer Data Platform Buyer’s Guide
Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.
CDP RFP Template
Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.
CDP Screening Template
CDPs vary greatly in scope, experience, and other factors. The CDP Institute provides a screening template so buyers can quickly identify the most relevant systems for their needs.
CDP Use Case Template
Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.
RealCDP: Customer Data Platform Certification Program
The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
Let’s Look at the Data: Recent Surveys on Marketing Technology
Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.