Why you should solve identity resolution on your data warehouse November 10, 2022 Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.
How suppressing existing customers from paid media saved Virgin Media O2 £1M October 31, 2022 On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
The Data Maturity Guide October 27, 2022 The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.
Extending the real-time CDP with AI-driven personalization October 18, 2022 Many brands struggle to get the unified customer view they need. TCS explains how both a CDP and AI can help.
E-learning course about Identity Resolution October 17, 2022 In this course from Teavaro and the CDP Institute, learn about the benefits of identity resolution for marketers in an increasingly regulated and complex data environment. Go to academy.teavaro.com to see more.
Take your Customer Data Strategy to the Next Level October 3, 2022 Learn how you can integrate customer data into your business processes, deliver CX that strengthens loyalty, and optimize emerging revenue opportunities.
Discover SAP Customer Data Platform October 3, 2022 Find out how you can deliver relevance and personalization at every in-person and digital touch point across channels with SAP Customer Data Platform.
Insurance Case Study July 28, 2022 A leading insurance provider was wasting resources on poor quality leads. Learn how FirstHive helped them cut costs with personalized customer journey orchestration.
Build or Buy: What’s the Right Customer Data Management Approach for Your Business? July 1, 2022 Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.
Total Economic Impact of Acquia CDP April 18, 2022 The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.
The State of Customer Journey Management April 14, 2022 Providing great customer journeys is crucial to improving revenue and increasing growth. Treasure Data explains how a CDP can help.
TCS Customer Intelligence & Insights Retail April 6, 2022 Is your shopping interaction with your customers truly personalized? TCS Customer Intelligence & Insights™ (CI&I) goes beyond horizontal analytics with pre-built, industry-specific use cases.