Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands January 27, 2023 Many businesses are undergoing digital transformations to improve CX. This report from Salesforce explains how a CDP can help.
Managing Data for AI: Role of the CDP November 16, 2022 The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
Build or Buy Your CDP? July 23, 2021 The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.
CDP Deployment Lessons from the Field July 20, 2021 Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.
How to build an effective Customer Data Platform RFP July 18, 2021 Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
A Complete CDP RFP Guide July 17, 2021 It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.
Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team July 10, 2021 Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.
CDP Deployment: Lessons from the Field April 13, 2021 Veteran CDP users and consultants have a lot to say about what does and doesn’t work in their field. The CDP Institute and Treasure Data have the details.
CDP RFP Template April 13, 2021 Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.
CDP Use Case Template April 13, 2021 Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.
How to Choose a Customer Data Platform April 13, 2021 Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.
CDP Evaluation Guide – Commercial April 13, 2021 Questions to ask CDP vendors related to operations, support, costs, and vendor background. Part of a series to help buyers make an informed decision.