Intent Data - CDP Institute

In this information-packed session, Ben Moreau, Vice President of SEA aims to shift the retail industry’s focus from a traditional “360 view of the customer” approach to a more comprehensive “360 deployment of customer data.”

A CDP makes customer data usable in the form of unified profiles. The CDPI and TCS describe how a vertical CDP adds value in various ways.

A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.

Using data is increasingly important to marketing. Ascent360 provides a four-step plan to master it.

AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.

A large pharmacy retailer lacked a holistic view of its customers. Learn how the Meiro CDP drove 25% retail media growth.

A smart home tech company wanted to boost online sales and fuel growth. RudderStack details how their tools made it possible.

A new IDC Link commentary reviews Epsilon’s Digital CDP solution, saying it allows marketers to activate at scale in a matter of weeks.

Lytics Decision Engine helps marketers deliver personalized experiences across multiple channels.

Marketers are continuing to invest more money and resources into data-driven initiatives. Lytics details what tools are the best for your tech stack.

This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.

Identity resolution helps with personalization and attribution. Teavaro explains how it works.