Demystifying the Data Layer
Marketing and advertising are using more data than ever before. Treasure Data explores recent trends in data infrastructure investment.
Blog
Honda India Case Study
Honda India faced difficulty in identifying the same customer across business lines. See how the Treasure Data CDP gathered data across the customer journey for more effective marketing.
SCI Case Study
A large player in the deathcare market wanted to resolve data gaps. Learn how the Treasure Data customer data platform unified data and drove a 43% increase in conversions.
Using a Customer Data Platform for Customer Acquisition
A CDP can help marketers meet many challenges. The CDPI and Relay42 detail how a customer data platform makes acquisition easier.
Practical vs Perfect: How to Maximize the Value of Your Customer Data
Marketing teams often worry that imperfect customer data will lead to poor results. The CDP Institute and Zeta detail how to get value from the information you already have.
The Comprehensive Framework for Optimizing Customer Journeys
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.
Driving Growth Through Next-Gen Marketing Technology
A fireside chat on how customer data activation drives growth and how to architect a CDP alongside a modern technology stack.
Smart Guide to Data Activation
Marketers are struggling to use customer data across channels, resulting in missed revenue opportunities. Blueshift explores how to use data activation to deliver repeatable growth.
Overview of the Zeta Marketing Platform
Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.
Winning in the Era of Data Differentiation
Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.
The Definitive CDP Guide: Defining and Applying a Use-Case Driven Agile Approach
A customer data platform helps businesses face a continuous stream of unexpected demands. The CDPI and Redpoint Global detail the importance of use cases and agility when choosing a CDP.
The Redpoint CDP
Getting customer data right is foundational for personalized CX, analytics, and much more. Learn how the Redpoint Global CDP keeps customer data up-to-date, accurate, and accessible.