Zumper Case Study April 13, 2021 A real estate startup wanted to make rentals as simple as hotel bookings. Find out how Blueshift made it possible.
Shift Case Study April 13, 2021 An online car marketplace needed to manage several data streams. Learn how Segment organized everything to create individualized marketing campaigns.
Xanterra Case Study April 13, 2021 Xanterra Travel Collection needed to understand guests across more than 100 siloed sources. Redpoint Global helped them achieve a comprehensive customer view.
OneLogin Case Study April 13, 2021 OneLogin is used by businesses of all sizes to secure company data. Learn how the company used Leadspace to double engagement.
CDP Screening Template April 13, 2021 CDPs vary greatly in scope, experience, and other factors. The CDP Institute provides a screening template so buyers can quickly identify the most relevant systems for their needs.
Let’s Look at the Data: Recent Surveys on Marketing Technology April 13, 2021 Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.
AEG Presents Case Study April 13, 2021 AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.
Right Ad, Right Message, Right Time April 13, 2021 Targeting is the key to B2B advertising success. But many marketers still struggle to do it effectively. This paper from Lattice Engines presents best practices and how predictive analytics can help.
Top Ten Checklist for an Enterprise CDP April 13, 2021 Handy list of the must-have items a CDP needs to unify data from disparate silos in a way that is relevant, timely, and actionable.
How to Choose a Customer Data Platform April 13, 2021 Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.
Heineken USA Case Study April 13, 2021 Heineken USA needed to reduce reliance on third-party data. Learn how the BlueConic CDP made it possible.
John Hardy Case Study April 13, 2021 A luxury jewelry brand wanted to integrate its customer data to increase personalizaiton. Learn how the Optimove CDP brought them a 53% increase in monthly average net revenue.