Managing Data for AI: Role of the CDP
The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
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The Data Maturity Guide
The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.
Discover SAP Customer Data Platform
Find out how you can deliver relevance and personalization at every in-person and digital touch point across channels with SAP Customer Data Platform.
CRM vs CDP: What does my business need?
Many businesses use a CRM to manage every step of the customer journey. Wondaris explains what makes a CDP a useful addition to the martech stack.
Customer Data Platform Buyers Guide
How can a customer data platform benefit your business? Wondaris answers this question and helps you find the CDP that meets your needs.
Bank Case Study
A bank’s loan department wanted to optimize their digital marketing efforts. Learn how Celebrus used segmentation to drive a 4.6x increase in click-through rate.
Insurance Company Case Study
An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.
Large Insurance Group Case Study
An insurer with 13 million customers wanted more accurate models to drive advertising spend. Learn how the Celebrus CDP increased conversion rates, marketing efficiency, and ROI.
Are you getting the value you expect from your MarTech investments?
A robust data model is fundamental to effective data orchestration. Celebrus details how to make sure your martech stack meets the challenge.
Visibility detection: Conquering the last mile in real-time personalization
Visibility is important to effective real-time personalization. Celebrus explains how to make sure your martech stack delivers it.
4 Types of CDP: Which is Right For You?
The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.
Total Economic Impact of Acquia CDP
The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.