CDP Institute

The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.

The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.

Companies with a new CDP face the challenge of how to effectively use their user profiles. The CDPI and Relay42 explain how machine learning can help.

The latest video overview of SALESmanago AI powered CDP & Marketing Automation Platform.

In order to radically enhance your experience with our system, we redesigned its interface from the ground up.

Marketing automation is a key part of the ecommerce technology stack. SALESmanago details the most important features and best practices.

An official reseller of engine parts wanted to build customer loyalty. Learn how the SALESmanago CDP created 31% conversion on qualified leads.

An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.

In this ebook, Zeta combines the industry’s most prominent leaders’ insights and predictions with research and data to prepare marketers for 2022.

The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users.  Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.

Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.

A leading online jewelry retailer needed to determine what drove customer actions. Learn how the Blueshift CDP enabled dynamic CX and agility.