Mortgage Lender Case Study
A well-known mortgage lender struggled to use its siloed data. Redpoint Global explains how its CDP created a centralized data repository that led to optimized ad spend.
Blog
10 Questions to Ask a CDP Vendor
Companies use a CDP to unify customer data and drive personalized CX. Redpoint Global explains how to determine which CDP best meets your needs.
B2C Customer Email: Who’s in Charge?
Email contact strategy is an important part of B2C marketing. Hansa Marketing details how to craft a customer-centric approach.
The New, Dynamic Buying Funnel: Using Data to Meet Your Customers Where They Are
Marketers realize that buyers follow a meandering path on the customer journey. The CDP Institute and Dun & Bradstreet explain how to use buyer data to see where customers are on that journey.
Amplify: Putting Together a Composable CDP Faster and More Easily
We talked with Databricks about the buzz around Composable CDP and explored how Amperity and Databricks work together to help brands make better use of their customer data.
Email beyond opens and clicks
Marketing teams love to use email, but may not know how to optimize it. Hansa Marketing Services describes how a CDP can help.
Personalizing the Travel Experience Using Data and AI
Travel and hospitality brands have had to innovate their loyalty strategies. Amperity details how a CDP and AI can help.
BlendeeID: overcome deprecation
Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.
Ultimate Customer Data Platform Guide
Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Blueshift: Smarter Cross-Channel Marketing, Powered by Unified Data
Data is crucial to achieving desired marketing results. Learn how the Blueshift CDP uses unified data and AI to power effective marketing across channels.
The Total Economic Impact Of Adobe Real-Time Customer Data Platform, Journey Optimizer, And Customer Journey Analytics
The Adobe Real-Time CDP collects data across all channels to create real-time profiles and audiences. Learn more in this Forrester TEI Report.
Breuninger Case Study
A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.