Customer data and experience platforms: The definitive buying guide for retailers October 31, 2023 Customer experience is crucial for retailers globally. Ometria details how its platform helps retailers meet expectations.
Sephora Case Study October 31, 2023 A major beauty brand was returning to the UK via an acquisition and rebrand. Learn how the Ometria CDP kept the process focused on customers.
Ledbury Case Study October 31, 2023 A luxury shirt brand needed to effectively reach customers in various new locations. See how Ometria used segmentation and omnichannel marketing to drive a 27% increase in revenue.
An advanced guide to Marketing Automation in Retail October 31, 2023 Retailers need to make their marketing messages relevant to the person receiving them. Ometria explains how automation can help.
How to make your tech stack work harder for you during BFCM October 31, 2023 Black Friday is a crucial event for retailers. Ometria details seven ways marketers can prepare by optimizing their tech stack.
Customer Data Platform: Data Governance for Marketing Performance September 20, 2023 Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.
How Vertical CDPs Accelerate Success August 18, 2023 A CDP makes customer data usable in the form of unified profiles. The CDPI and TCS describe how a vertical CDP adds value in various ways.
Email Isn’t Dead: How to Revive Your Email Marketing Strategy and Increase Sales August 7, 2023 Get a behind-the-scenes look at email marketing best practices for retail, resort & brand marketers.
How To Jumpstart Your Marketing & Customer Retention August 7, 2023 Discover how to turn your customer data into sales through targeted, personalized and automated emails.
Angel Fire Case Study August 7, 2023 A four-season resort in New Mexico wanted to improve their email marketing. Learn how Ascent360 used segmentation to generate $125k in revenue from a single campaign.
How AI is Transforming CDPs July 26, 2023 AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.