Topic Interest Prediction April 13, 2021 Need to estimate customer interest in different topics using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Retention Campaigns April 13, 2021 Need to send optimal treatments to retain existing customers. Process: Develop models to predict churn, predict responsiveness to alternative treatments, estimate future value, select best channels, select best timing, and make other choices needed to determine optimal treatment to each customer, bearing in mind that some customers will renew without an incentive and some customers are not profitable. Send instructions to delivery systems to execute.
Email List Creation April 13, 2021 Need to select best customers for email campaign. Process: Define rules or model scores to identify best customers for a specific campaign; select those customers subject to additional constraints e.g. frequency caps, email permissions; send list to email systems for delivery.
DAVIDsTEA Case Study April 13, 2021 A tea company wanted to translate its in-store relationship with customers to other channels. Learn how Acquia made it possible.
Lids Case Study April 13, 2021 A company wanted to capitalize on its successful loyalty program. Learn how Acquia worked with the data to increase revenue.
The Definitive Guide to Customer Data Platforms April 13, 2021 Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.
Shift Case Study April 13, 2021 An online car marketplace needed to manage several data streams. Learn how Segment organized everything to create individualized marketing campaigns.
Lucerna Health Case Study April 13, 2021 Lucerna Health needed help executing its value-based care strategy. Learn how Redpoint Global’s technology helped them schedule 50% more appointments and expand operations.
CDP Screening Template April 13, 2021 CDPs vary greatly in scope, experience, and other factors. The CDP Institute provides a screening template so buyers can quickly identify the most relevant systems for their needs.
Personalization at Scale April 13, 2021 If personalization is both possible and in demand, why are so many companies still struggling to get it right? The answers boil down to both mindset and technology. Lytics explains it all.
Let’s Look at the Data: Recent Surveys on Marketing Technology April 13, 2021 Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.
Redpoint Customer Data Platform Solution Brief April 13, 2021 CDPs play an important role in digital transformation. Read on to learn how from Redpoint.