How to build an effective Customer Data Platform RFP July 18, 2021 Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
Tealium Customer Data Hub July 10, 2021 Discover how Tealium helps brands access complete pictures of their customers and power their tech stack with unified data in real time.
Take Your Data Foundation from Good to Great! July 10, 2021 See how industry leaders Hanesbrand and Thryv created strong data foundations that enable them to better personalize customer experiences across all channels in real time.
How Humana Built a Playbook for Better Personalization Across the Customer Journey July 10, 2021 Hear how Humana uses Tealium to drive growth by personalizing experiences at every touchpoint.
The Joy of Data Cookbook July 10, 2021 See over 15 customer data use case recipes and real world success stories from brands like the GAP and the Utah Jazz.
Smart Guide to AI Marketing July 10, 2021 Marketing teams are expected to have a greater role in crafting CX. Blueshift describes how AI makes this easy.
Tradera Case Study July 8, 2021 Sweden’s largest online marketplace for used goods needed to bring together data from multiple campaigns. See how Blueshift increased sales by 131% with advanced segmentation.
Customer Data Platform: the new copilot of today’s marketer June 11, 2021 Meeting the challenges of using customer data requires making knowledge directly accessible to marketing teams. Commanders Act details how a CDP makes it possible.
How Retailer Lids Transformed Customer Relationships & Boosted Business Agility with a CDP April 13, 2021 CMSWire, Wendy Mudis (VP of Marketing at Lids), and Karen Wood (Sr. Director of Product Marketing at Acquia) share Lids’ customer relationship journey.
Panel: What Drives Loyalty and How Much Effect Do We Have On It? April 13, 2021 Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.
Loyalty Incentive Selection April 13, 2021 Select loyalty incentive using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Real Time Location-based Personalization April 13, 2021 Select best message in real time based on current customer location and past data. Process: Receive real time stream of visitor locations and IDs from channel system; use location to look up relevant information (e.g. local weather); use ID to find visitor’s profile in the CDP; use location plus profile to infer customer context (e.g. work, home, vacation); apply rules or predictive models to select best message using all data; send to channel system for delivery; track behavior during session and make new adjusted selections.