Predictive Analytics - CDP Institute

Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.

Enjoy the Salesforce Genie Customer Data Cloud demo.

See how we use our Customer Data Platform to make compelling customer moments that become trusted relationships.

In this demo video, learn how you can use Customer Data Platform, powered by Genie, to deliver marketing success now.

Discover how companies like HEINEKEN USA, Mattel, and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.

See how the Comoto Family of Brands is unlocking its marketing potential with first-party data.

Learn more about BlueConic and how its CDP can power your data-driven processes to accelerate growth.

BlueConic explains why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.

A leading telecommunications business wanted to automate personalization and speed up segmentation. Learn how Optimove helped launch more than 200 new campaigns per year.

Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.

The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.

B2B decision makers face a highly disjointed process. The CDPI and Leadspace explain how to create a well-orchestrated approach.