Where CDP Fits In Your Tech Stack
Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.
Blog
The Best Martech Stack: How to Achieve, Optimize, and Future-proof It
Businesses need martech tools that work well with each other and can scale in the face of future challenges. Treasure Data explains why a CDP is an essential part of any martech stack.
Building the First and Zero Party Future: Thriving in a Privacy Centric World
Access to consumer data is declining as consumers gain control thanks to GDPR, the loss of third-party cookies, and other factors. The CDPI and Simon Data explain how first- and zero-party data can give marketers success.
Emirates NBD Case Study
One of the leading banks in the MENAT region wanted to enhance CX and boost online conversions. Learn how the Lemnisk CDP created a single customer view for optimal personalization.
116 Customer Data Platform Use Cases
A CDP can help marketers benefit from a single customer view. Lemnisk explains how this applies to banking, retail, telecom, and more.
Future-Proofing Customer Experience in an Evolving Martech Landscape
Marketers need to act quickly to find CX solutions that won’t be affected by large market forces. Lemnisk explains how a CDP can help.
Blueshift Platform Tour
A quick overview of Blueshift’s core platform capabilities.
CarParts Case Study
An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.
Meiro Customer Data Platform (CDP)
Learn how Meiro CDP works, meet our clients, and find out more details about the technology that will change the current approach to the digital marketing landscape.
Adore Beauty Case Study
Discover Adore Beauty powers triggered communications to grow its monthly revenue by over a quarter with Tealium.
CDP vs. CRM: What’s the difference and how can the two work together
The CDP has become more commonplace alongside the traditional CRM. Cendyn clarifies the differences between the two and why both are must-haves.
Artificial Intelligence in Customer Data Platforms
Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.