CDP Institute

Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.

CDPs vary greatly in scope, experience, and other factors. The CDP Institute provides a screening template so buyers can quickly identify the most relevant systems for their needs.

The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.

Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.

AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.

A side-by-side comparison of CDP vendors based on key differentiating features.

Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.

Questions to ask CDP vendors related to use of CDP data, including connections to external systems, performance, and applications provided within the CDP. Part of a series to help buyers make an informed decision.

A premier paper and gift store needed to quickly adapt during the pandemic. Optimove explains how its CDP helped them understand their customers.

New privacy rules are forcing advertisers to find new ways of gathering data. The CDPI and Treasure Data explain how a CDP can help.