Ultimate Customer Data Platform Guide April 12, 2024 Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Rocking Retail with AI: 3 Steps that Set the Stage for Long-Lasting Customer Relationships April 9, 2024 Explore how Sweetwater, the leading online music retailer, leverages AI to deliver personalized, one-to-one engagements that foster lifelong customer relationships.
CPG: Top 5 CDP Use Cases for Seamless Customer Experiences April 4, 2024 Today’s retailers are striving to deliver personalized CX that drives loyalty. FirstHive shows how a CDP facilitates the process.
Insuring Success: Unleashing the Power of CDPs in the Insurance Sector April 4, 2024 Staying competitive in today’s insurance landscape means driving engagement throughout the customer lifecycle. FirstHive details how a CDP makes this possible.
Identity Resolution Explained: Profile the Right Prospects March 19, 2024 This lively webinar will cover key drivers and case studies for successful identity resolution implementations including anonymous web visitor discovery, personal-to-business profile matching, lead-to-account matching, and data unification across data sources.
Building B2B Buyer Profiles March 19, 2024 Achieving high-quality, up-to-date B2B buyer data is often easier said than done. Learn how the Leadspace CDP maintains accurate data and uses it effectively.
The Total Economic Impact Of Adobe Real-Time Customer Data Platform, Journey Optimizer, And Customer Journey Analytics March 12, 2024 The Adobe Real-Time CDP collects data across all channels to create real-time profiles and audiences. Learn more in this Forrester TEI Report.
DMP to CDP: Why Transition Now? March 12, 2024 The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
Mt. Hood Meadows Case Study March 8, 2024 A popular mountain resort wanted to communicate with their guests in a personalized and meaningful way. See how the Ascent360 CDP provided segmentation and unified data to increase click-through rates and event registrations.
Mirror Lake Inn Case Study March 8, 2024 A family-owned luxury resort and spa struggled to share real-time information with their guests. Learn how the Ascent360 CDP unified the data and drove higher revenue.
Simply Business Case Study March 1, 2024 One of the largest business insurance providers in the UK wanted to improve visitor-to-buyer conversion rates. Learn how BlueConic helped them do so with unified profiles.
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns March 1, 2024 Even though consumers want personalized experiences, they despise companies knowing so much about them. BlueConic details how to find a happy medium.