CDPs and Data Warehouses
A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.
Blog
4 B2C Campaigns and Templates to Maximize Impact & Sales
Segmentation is key to personalized marketing and increased engagement. Ascent360 explores the high-performing campaigns you should implement.
Rethinking Digital Marketing in a Post-Cookie Era
The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.
Profit Through Profiling
This virtual workshop explores all the benefits of a CDP, how to determine the right solution for your business, and how to make the most of its capabilities.
Decision Engine Getting Started Demo
Lytics Decision Engine helps marketers deliver personalized experiences across multiple channels.
Lytics Conductor Tour
Conductor puts the power of Lytics’ industry-leading identity resolution & profile building capabilities in your hands through an all-new easy-to-use interface.
The new MarTech stack
Marketers are continuing to invest more money and resources into data-driven initiatives. Lytics details what tools are the best for your tech stack.
The Customer 360 Data Program
A successful customer 360 data program can help enterprises build effective campaigns. Lytics details how to make yours successful.
Why do Retailers need a CDP?
The retail industry has had to adapt to meet changing consumer demands. Zeotap details how a CDP can help retailers use their customer data effectively in real time.
Cracking Tomorrow’s CX Code
If your CX isn’t working, you’re not alone. Learn more from SAS and CMO Council.
Salesforce Data Cloud Demo
Enjoy the Customer Data Cloud demo.
How Salesforce Turns Data into Meaningful Customer Moments
See how we use our Customer Data Platform to make compelling customer moments that become trusted relationships.