CDPs and Data Warehouses August 17, 2023 A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.
4 B2C Campaigns and Templates to Maximize Impact & Sales August 7, 2023 Segmentation is key to personalized marketing and increased engagement. Ascent360 explores the high-performing campaigns you should implement.
Rethinking Digital Marketing in a Post-Cookie Era July 21, 2023 The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.
Profit Through Profiling May 25, 2023 This virtual workshop explores all the benefits of a CDP, how to determine the right solution for your business, and how to make the most of its capabilities.
Decision Engine Getting Started Demo April 14, 2023 Lytics Decision Engine helps marketers deliver personalized experiences across multiple channels.
Lytics Conductor Tour April 14, 2023 Conductor puts the power of Lytics’ industry-leading identity resolution & profile building capabilities in your hands through an all-new easy-to-use interface.
The new MarTech stack April 14, 2023 Marketers are continuing to invest more money and resources into data-driven initiatives. Lytics details what tools are the best for your tech stack.
The Customer 360 Data Program April 14, 2023 A successful customer 360 data program can help enterprises build effective campaigns. Lytics details how to make yours successful.
Why do Retailers need a CDP? April 7, 2023 The retail industry has had to adapt to meet changing consumer demands. Zeotap details how a CDP can help retailers use their customer data effectively in real time.
Cracking Tomorrow’s CX Code February 8, 2023 If your CX isn’t working, you’re not alone. Learn more from SAS and CMO Council.
How Salesforce Turns Data into Meaningful Customer Moments January 27, 2023 See how we use our Customer Data Platform to make compelling customer moments that become trusted relationships.