Are You Really Doing Omni-Channel ABM? Probably Not. January 20, 2023 Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.
Anonymous Visits Are Lost Opportunities: Why Website Visitor Identification is A Must for Modern B2B Marketing January 20, 2023 B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.
State of the CDP 2023 January 12, 2023 The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.
The ROI of a Customer Data Platform January 3, 2023 Organizations can reap many benefits from a CDP. Segment shares real ROI examples.
Why you should solve identity resolution on your data warehouse November 10, 2022 Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.
Joybird Case Study October 27, 2022 An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.
Extending the real-time CDP with AI-driven personalization October 18, 2022 Many brands struggle to get the unified customer view they need. TCS explains how both a CDP and AI can help.
Take your Customer Data Strategy to the Next Level October 3, 2022 Learn how you can integrate customer data into your business processes, deliver CX that strengthens loyalty, and optimize emerging revenue opportunities.
Discover SAP Customer Data Platform October 3, 2022 Find out how you can deliver relevance and personalization at every in-person and digital touch point across channels with SAP Customer Data Platform.
Credit Company Case Study July 28, 2022 A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.
4 Types of CDP: Which is Right For You? April 29, 2022 The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.
Total Economic Impact of Acquia CDP April 18, 2022 The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.