CDP Institute

OMR Masterclass 2019: I Got 99 Problems But My CDP Ain’t One

September 6, 2021

Dr. Markus Wuebben (founder of CrossEngage) explains how a CDP cuts through problems and gives marketers unparalleled opportunities for connection and relationship maintenance.

Scaling ABM with AI and Data

August 30, 2021

Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.

Lytics Decision Engine CDP for Marketers

August 16, 2021

Watch this 5-minute demo to learn how Lytics can help you grow your first-party data, improve your return on ad spend, and deliver personalized digital experiences.

Zeta CDP+ Overview

August 1, 2021

Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.

Expanding the Account Universe

July 12, 2021

Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.

Breaking Down Data Silos to Build a Better Customer Experience

July 5, 2021

Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.

NGDATA’s Intelligent Engagement Platform: the CDP driving engagement

April 13, 2021

See how an Intelligent Engagement Platform can help you engage better with your customers and build more successful relationships.

How to Build Digital Customer Relationships in Banking

April 13, 2021

Doug Gross, CEO at NGDATA, throws light on how banks can build valuable, relevant relationships with the customer by means of real-time, personalized interactions.

Data Talks CDP – how it works

April 13, 2021

With Data Talks Customer Data Platform you can collect, analyze and act on your data to create an outstanding customer experience. There is no better way of explaining complex ideas than with legos.

Acquia CDP Demo Video

April 13, 2021

Learn how the Acquia CDP helps you know your customers, respond authentically, and maximize lifetime value.

Recommendations Gone Wrong Feat. Rahul Subramanian

April 13, 2021

Meet Raj, the self-proclaimed Natural Recommender, who believes nothing, rather no-one can beat him when it comes to giving the right recommendations! Well, there’s someone in town to burst his bubble.

COVID-19 Response: Retail Messaging Strategies That Work

April 13, 2021

Join Joel Powell and Ashley Lockridge, Principal Marketing Consultants at Cheetah Digital, to learn how retail email marketers can be successful during the COVID-19 crisis.