Customer Data Platforms 101 April 18, 2022 A customer data platform allows you to collect, understand, and use data effectively. Acquia tells you all you need to know about this tool.
Transforming Customer Data into Insights April 18, 2022 Brands need to maintain relationships with customers across a variety of channels. Acquia details how a CDP can help.
An overview of mParticle January 10, 2022 Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!
OMR Masterclass 2019: I Got 99 Problems But My CDP Ain’t One September 6, 2021 Dr. Markus Wuebben (founder of CrossEngage) explains how a CDP cuts through problems and gives marketers unparalleled opportunities for connection and relationship maintenance.
Scaling ABM with AI and Data August 30, 2021 Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
Lytics Decision Engine CDP for Marketers August 16, 2021 Watch this 5-minute demo to learn how Lytics can help you grow your first-party data, improve your return on ad spend, and deliver personalized digital experiences.
Zeta CDP+ Overview August 1, 2021 Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.
Expanding the Account Universe July 12, 2021 Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Breaking Down Data Silos to Build a Better Customer Experience July 5, 2021 Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.
NGDATA’s Intelligent Engagement Platform: the CDP driving engagement April 13, 2021 See how an Intelligent Engagement Platform can help you engage better with your customers and build more successful relationships.
How to Build Digital Customer Relationships in Banking April 13, 2021 Doug Gross, CEO at NGDATA, throws light on how banks can build valuable, relevant relationships with the customer by means of real-time, personalized interactions.
Acquia CDP Demo Video April 13, 2021 Learn how the Acquia CDP helps you know your customers, respond authentically, and maximize lifetime value.