RealCDP - CDP Institute - Page 2

Amperity's CDP system is an Enterprise level CDP for B2C companies and comes in four modules.

Adobe Real-Time CDP meets all core RealCDP certification requirements.

Algonomy Real Time CDP provides a fully comprehensive CDP platform designed to meet the needs of retailers and companies with similar business models (CPG, quick-serve restaurants).

Salesforce Data Cloud is a SaaS CDP platform hosted in AWS supporting both B2C and B2B companies.

Zeta CDP+ supports both B2C and B2B companies across a wide variety of industries with a SaaS offering hosted in AWS.

Optimove CDP's SaaS platform can be hosted in the cloud or on a company's private servers and supports both B2C and B2B companies (primarily B2C).

D&B Rev.Up ABX CDP supports B2B companies with a cloud-based (AWS) SaaS platform designed to help business (non-technical) users improve marketing and sales efforts in a no-code environment.

Blueshift's SmartHub CDP supports B2C companies with a cloud-based (AWS) SaaS platform that is smart, robust and easy-to-use (no code).

The CDP Institute’s RealCDPTM program captures over 200 data points on each vendor it certifies. This report uses that data to explore the contours of the CDP industry.

Lytics CDP is a modularized SaaS platform optimized to run on Google Cloud Platform (can also be hosted on AWS or Azure) and supports both B2C and B2B companies in a variety of industries.

Relay42 provides a solid CDP solution for B2C companies in a wide variety of industries.

The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.