Omni-Channel Retailers: Top 5 CDP Use Cases for Seamless Customer Experiences April 4, 2024 In the world of retail, customer experience reigns supreme. FirstHive details how a CDP helps you deliver high-quality CX across channels.
CPG: Top 5 CDP Use Cases for Seamless Customer Experiences April 4, 2024 Today’s retailers are striving to deliver personalized CX that drives loyalty. FirstHive shows how a CDP facilitates the process.
Identity Resolution Explained: Profile the Right Prospects March 19, 2024 This lively webinar will cover key drivers and case studies for successful identity resolution implementations including anonymous web visitor discovery, personal-to-business profile matching, lead-to-account matching, and data unification across data sources.
Building B2B Buyer Profiles March 19, 2024 Achieving high-quality, up-to-date B2B buyer data is often easier said than done. Learn how the Leadspace CDP maintains accurate data and uses it effectively.
Breuninger Case Study March 12, 2024 A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.
DMP to CDP: Why Transition Now? March 12, 2024 The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
Embracing The Algorithmic Shift: Revolutionizing Customer Experience by Leveraging CDP-Driven Artificial Intelligence March 4, 2024 AI is powering a new era of customer experience. Lemnisk details how a CDP can help you leverage AI to the fullest.
Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained March 1, 2024 In this fireside chat, learn how Mattel used BlueConic for customer-centricity across its brands.
Simply Business Case Study March 1, 2024 One of the largest business insurance providers in the UK wanted to improve visitor-to-buyer conversion rates. Learn how BlueConic helped them do so with unified profiles.
10 Things Your CDP Vendor May Not Be Telling You March 1, 2024 Companies across industries are choosing a CDP to improve customer relationships by using data efficiently. BlueConic provides questions to ask to help choose the right CDP for your needs.
Composable vs Packaged CDP Worksheets February 24, 2024 Deciding between a Composable CDP and a Packaged CDP should be based on careful comparison. The CDP Institute has prepared these worksheets to help you gather the information needed for this decision.
The Zebra Case Study January 25, 2024 A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.