Why Your Customer Data Platform (CDP) Should be the Data Warehouse
Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
Blog
The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data
Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
4 Types of CDP: Which is Right For You?
The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.
Customer Data Platforms 101
A customer data platform allows you to collect, understand, and use data effectively. Acquia tells you all you need to know about this tool.
Transforming Customer Data into Insights
Brands need to maintain relationships with customers across a variety of channels. Acquia details how a CDP can help.
Customer Data Platform Implementation Guide
Implementing a new CDP can be challenging. Acquia provides tips to make it easier.
Total Economic Impact of Acquia CDP
The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.
The State of Customer Journey Management
Providing great customer journeys is crucial to improving revenue and increasing growth. Treasure Data explains how a CDP can help.
Turn Data in Action with TCS AI-powered, Customer Analytics and Real-time CDP
Discover how TCS Customer Intelligence & Insights™ (CI&I), an AI-powered customer analytics and real-time CDP software, captures data from multiple sources and converts it into insights and actions.
TCS Customer Intelligence & Insights Retail
Is your shopping interaction with your customers truly personalized? TCS Customer Intelligence & Insights™ (CI&I) goes beyond horizontal analytics with pre-built, industry-specific use cases.
How Machine Learning Enables Digital Experts to Break Through the Data Bottleneck?
Companies with a new CDP face the challenge of how to effectively use their user profiles. The CDPI and Relay42 explain how machine learning can help.
The ‘Phygital’ way of Retail Marketing
Retail continues to face multiple challenges related to ecommerce. FirstHive shows how to tackle these challenges.