Managing Data for AI: Role of the CDP
The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
Blog
How suppressing existing customers from paid media saved Virgin Media O2 £1M
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
Joybird Case Study
An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.
Take your Customer Data Strategy to the Next Level
Learn how you can integrate customer data into your business processes, deliver CX that strengthens loyalty, and optimize emerging revenue opportunities.
Discover SAP Customer Data Platform
Find out how you can deliver relevance and personalization at every in-person and digital touch point across channels with SAP Customer Data Platform.
Future-proof identity: Private ID graphs to get ahead of third-party cookie deprecation
Successful marketing means connecting customer data across all channels. Celebrus shows how first-party ID graphs surpass third-party solutions while maintaining privacy protection.
Privacy meets personalization: The ultimate guide to privacy-first marketing
With privacy of increasing importance to consumers, marketers must find new ways to provide personalized experiences. Celebrus details how to make that happen.
Customer Data Platform Buyers Guide
How can a customer data platform benefit your business? Wondaris answers this question and helps you find the CDP that meets your needs.
Credit Company Case Study
A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.
Insurance Company Case Study
An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.
Insurance Case Study
A leading insurance provider was wasting resources on poor quality leads. Learn how FirstHive helped them cut costs with personalized customer journey orchestration.
Why are more and more brands looking for a CDP?
Many companies wonder how a customer data platform can help them. FirstHive explains what a CDP is and provides common use cases.