Customer Data Platform: Data Governance for Marketing Performance
Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.
Blog
Online Course: Evaluating Vendor Capabilities and Reducing Program Risk
In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.
Humans and Retail Data at Scale Together
In this information-packed session, Ben Moreau, Vice President of SEA aims to shift the retail industry’s focus from a traditional “360 view of the customer” approach to a more comprehensive “360 deployment of customer data.”
CDP Institute 2023 Member Survey: Success in an Era of Limits
What is slowing data unification efforts and what might be the result? This survey of CDPI members has the answers, as well as other industry insights.
Email Isn’t Dead: How to Revive Your Email Marketing Strategy and Increase Sales
Get a behind-the-scenes look at email marketing best practices for retail, resort & brand marketers.
Ascent360 Introduction
Learn how to use your data with Ascent360.
Wachusett Mountain Case Study
A New England ski resort wanted to improve its marketing efforts. Ascent360 explains how its CDP powered an omnichannel campaign that increased conversion to high value purchases.
Johnson Outdoors Case Study
An outdoor recreation retailer wanted to build customer loyalty across all of their brands. See how the Ascent360 CDP used targeted content to boost opens and clicks.
Angel Fire Case Study
A four-season resort in New Mexico wanted to improve their email marketing. Learn how Ascent360 used segmentation to generate $125k in revenue from a single campaign.
4 B2C Campaigns and Templates to Maximize Impact & Sales
Segmentation is key to personalized marketing and increased engagement. Ascent360 explores the high-performing campaigns you should implement.
Why you need identity resolution for paid media optimisation in walled gardens
Many companies look to paid media to connect to audiences. Teavaro details how identity resolution in walled gardens is beneficial.
How AI is Transforming CDPs
AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.