Own Your First-Party Data Strategy
Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.
Blog
A Complete CDP RFP Guide
It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.
Music Xray Case Study
A music tech company wanted to improve its email campaigns. Discover how Netcore drove a 50% uplift in average open rates.
Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team
Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.
The New Table Stakes for CPG Companies
Many CPG companies are moving to a DTC business model. Treasure Data details how a CDP can create a culture of data-driven decision making.
AB InBev Case Study
Beverage giant Anheuser-Busch InBev needed to centralize more than 70 million unique customer records. Treasure Data explains how its CDP made it possible.
Utah Jazz Case Study
See how the Utah Jazz doubled their conversion rates and increase ticket sales with Tealium.
Unlock the power of customer data with Treasure Data Enterprise Customer Data Platform
Hundreds of customers including Subaru, wish.com and Dentsu trust Treasure Data Enterprise Customer Data Platform to delight their customers with meaningful personalized experiences and drive profitability. Watch this video to see how Treasure can help you unlock the power of customer data and deliver stellar brand experiences at scale.
The Consumer’s POV on Privacy, Messaging, Personalization and Brand Loyalty
Econsultancy and Cheetah Digital’s CMO, Richard Jones, gives you a great insight into the consumer’s POV along with examples of how to execute best practices.
SAS Customer Intelligence 360 – Personalization & Recommendation
SAS Customer Intelligence 360 augments traditional customer information with contextual data and AI to create highly personalized dynamically changing recommendations.
SAS Customer Intelligence 360 – Customer Journey Optimization
SAS Customer Intelligence 360 gives digital marketing a major performance injection helping you to understand each customers journey by channel and time and optimizing every journey with real-time interventions.
Evolving from Personalization to Individualized Marketing
Franklin Sports and America’s Test Kitchen join BlueConic to talk about the ins and outs of getting a CDP up and running, including their specific goals when implementing a CDP and the results they saw.