Industry Update January 2024 January 12, 2024 What’s new in the CDP industry? This report from the CDPI shares the latest trends.
Why do Telco companies need a CDP? November 30, 2023 Telco operators need to enhance customer touchpoints and expedite digitization. Zeotap details how a CDP makes it possible.
Fred Perry Case Study October 31, 2023 An iconic fashion brand wanted to understand its VIP customers. Learn how the Ometria CDP made it possible.
Steve Madden x Ometria – full case study October 31, 2023 Find out how Ometria’s retail-focused team and technology help iconic brand Steve Madden to better understand their customers and create cross-channel experiences that resonate.
Customer data and experience platforms: The definitive buying guide for retailers October 31, 2023 Customer experience is crucial for retailers globally. Ometria details how its platform helps retailers meet expectations.
Steve Madden Case Study October 31, 2023 A shoe company wanted to optimize CX by understanding its customers. Ometria explains how its customer data platform brought together multiple data feeds to create a single view.
Sephora Case Study October 31, 2023 A major beauty brand was returning to the UK via an acquisition and rebrand. Learn how the Ometria CDP kept the process focused on customers.
Ledbury Case Study October 31, 2023 A luxury shirt brand needed to effectively reach customers in various new locations. See how Ometria used segmentation and omnichannel marketing to drive a 27% increase in revenue.
Core capabilities and considerations: a retail marketer’s definitive checklist October 31, 2023 Retailers have specific needs that their martech must fulfill. This checklist from Ometria details those needs so your RFP includes them all.
The Total Economic Impact Of The Amperity Customer Data Platform October 25, 2023 The Amperity CDP creates a unified view of first-party data from fragmented sources. Learn more in this Forrester TEI report.
Customer Data Platform: Data Governance for Marketing Performance September 20, 2023 Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.