Epsilon IDC Commentary June 9, 2023 A new IDC Link commentary reviews Epsilon’s Digital CDP solution, saying it allows marketers to activate at scale in a matter of weeks.
Unpacking the privacy-centric CDP June 1, 2023 Enterprises are working through how to comply with privacy rules all over the world. Lytics explains how its CDP works with Google BigQuery to make the process easier.
Lytics composable CDP product demo June 1, 2023 Learn how Lytics can help today’s customer-centric organizations use first-party data to optimize all aspects of their business.
Profit Through Profiling May 25, 2023 This virtual workshop explores all the benefits of a CDP, how to determine the right solution for your business, and how to make the most of its capabilities.
An IT manager’s guide to building or buying a CDP May 16, 2023 Customer data platforms have been growing in popularity for years. The CDPI and Adobe explain how to decide whether to buy one or extend your company’s existing systems.
Decision Engine Getting Started Demo April 14, 2023 Lytics Decision Engine helps marketers deliver personalized experiences across multiple channels.
The new MarTech stack April 14, 2023 Marketers are continuing to invest more money and resources into data-driven initiatives. Lytics details what tools are the best for your tech stack.
Forrester Total Economic Impact Study for Oracle Unity CDP April 12, 2023 Discover the cost savings and business benefits enabled by Oracle Unity Customer Data Platform (CDP).
Building Trust Beyond Compliance April 10, 2023 The process of privacy compliance can be very complicated. Treasure Data explains how a CDP can streamline it.
Why Do Luxury Retailers Need a CDP? April 4, 2023 Luxury retail brands took a significant hit during the pandemic. Zeotap explains how a CDP can help them adapt to ecommerce changes.
Embrace the Possibilities: CDP Use Cases to Drive Efficiency, Profitability and Growth March 10, 2023 Connecting all of your customer data is a necessity for customer experience and loyalty. Treasure Data details how its CDP makes it possible.
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP March 3, 2023 Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.