Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands January 27, 2023 Many businesses are undergoing digital transformations to improve CX. This report from Salesforce explains how a CDP can help.
Endeavor Business Media Case Study January 24, 2023 Learn how Endeavor Business Media uses BlueConic to influence visitor engagement and orchestrate visitor-led journeys that drive conversions.
Musti Group Case Study January 23, 2023 A Nordic pet care specialist was hampered by the spread of data across multiple systems. See how Optimove unified the data and maximized personalization.
How to Treat Every Customer Campaign as a Marketing Experiment January 23, 2023 Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.
State of the CDP 2023 January 12, 2023 The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.
Using Customer Data to Deliver the Best Buyer Experience January 9, 2023 B2B decision makers face a highly disjointed process. The CDPI and Leadspace explain how to create a well-orchestrated approach.
Virgin Media O2 Case Study January 5, 2023 A British mass media and telecommunications company wanted to improve customer targeting. Zeotap details how its CDP unified data to allow better segmentation.
Unidad Editorial Case Study January 5, 2023 A Spanish multimedia communication group needed to meet different customers’ needs. Learn how Zeotap helped increase efficiency and click-through rate.
Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP January 3, 2023 In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.
The ROI of a Customer Data Platform January 3, 2023 Organizations can reap many benefits from a CDP. Segment shares real ROI examples.
AIA Philippines Accelerates Digital Transformation With Lemnisk’s Customer Data Platform December 23, 2022 AIA Philippines, part of AIA Group, recently onboarded Lemnisk Customer Data Platform to accelerate digital transformation and increase the share of its digital insurance business as part of its broader “Healthier Longer Better Lives” vision for Filipinos.
Managing Data for AI: Role of the CDP November 16, 2022 The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.