Data Quality for Marketers January 11, 2022 Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.
CDP Use Cases: What Users Want December 15, 2021 The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.
The Business Case for Data Usability December 13, 2021 In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.
Zeta CDP+ Video October 18, 2021 Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.
Emirates NBD Case Study September 28, 2021 One of the leading banks in the MENAT region wanted to enhance CX and boost online conversions. Learn how the Lemnisk CDP created a single customer view for optimal personalization.
CarParts Case Study September 6, 2021 An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.
CDP for Enterprise August 30, 2021 Watch this video to see how Treasure Data can help you unlock the power of customer data and deliver stellar brand experiences at scale.
Utah Jazz Case Study August 9, 2021 See how the Utah Jazz doubled their conversion rates and increase ticket sales with Tealium.
Zeta CDP+ Overview August 1, 2021 Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.
Forrester Consulting TEI of Zeta Study July 30, 2021 Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.
Build or Buy Your CDP? July 23, 2021 The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.
CDP Deployment Lessons from the Field July 20, 2021 Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.