Managing Data for AI: Role of the CDP
The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
Blog
How suppressing existing customers from paid media saved Virgin Media O2 £1M
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
Joybird Case Study
An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.
Customer Data Platform Buyers Guide
How can a customer data platform benefit your business? Wondaris answers this question and helps you find the CDP that meets your needs.
Credit Company Case Study
A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.
Insurance Company Case Study
An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.
Insurance Case Study
A leading insurance provider was wasting resources on poor quality leads. Learn how FirstHive helped them cut costs with personalized customer journey orchestration.
Why are more and more brands looking for a CDP?
Many companies wonder how a customer data platform can help them. FirstHive explains what a CDP is and provides common use cases.
The secret sauce of putting your policy renewals on auto-pilot
Why does insurance marketing fail when it comes to renewing policies? FirstHive explains how to avoid this trend.
Build or Buy: What’s the Right Customer Data Management Approach for Your Business?
Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.
Retail Bank Case Study
A bank wanted to retarget potential customers who viewed its products online without progressing to a purchase. See how the Celebrus CDP used personalization to generate $3 million profit from additional sales.
Large Insurance Group Case Study
An insurer with 13 million customers wanted more accurate models to drive advertising spend. Learn how the Celebrus CDP increased conversion rates, marketing efficiency, and ROI.