Building Trust Beyond Compliance April 10, 2023 The process of privacy compliance can be very complicated. Treasure Data explains how a CDP can streamline it.
Why Do Luxury Retailers Need a CDP? April 4, 2023 Luxury retail brands took a significant hit during the pandemic. Zeotap explains how a CDP can help them adapt to ecommerce changes.
Embrace the Possibilities: CDP Use Cases to Drive Efficiency, Profitability and Growth March 10, 2023 Connecting all of your customer data is a necessity for customer experience and loyalty. Treasure Data details how its CDP makes it possible.
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP March 3, 2023 Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.
Composable or Integrated CDP? Making the Right Choice for Your Business January 31, 2023 It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
Unlock Rich Insights with CDP & Analytics January 27, 2023 Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.
Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands January 27, 2023 Many businesses are undergoing digital transformations to improve CX. This report from Salesforce explains how a CDP can help.
Endeavor Business Media Case Study January 24, 2023 Learn how Endeavor Business Media uses BlueConic to influence visitor engagement and orchestrate visitor-led journeys that drive conversions.
Musti Group Case Study January 23, 2023 A Nordic pet care specialist was hampered by the spread of data across multiple systems. See how Optimove unified the data and maximized personalization.
How to Treat Every Customer Campaign as a Marketing Experiment January 23, 2023 Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.
State of the CDP 2023 January 12, 2023 The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.
Using Customer Data to Deliver the Best Buyer Experience January 9, 2023 B2B decision makers face a highly disjointed process. The CDPI and Leadspace explain how to create a well-orchestrated approach.