CDP Institute

On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.

The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.

A customer data platform provides a unified customer view across all channels. Wondaris provides several use cases for this valuable tool.

How can a customer data platform benefit your business? Wondaris answers this question and helps you find the CDP that meets your needs.

A bank’s loan department wanted to optimize their digital marketing efforts. Learn how Celebrus used segmentation to drive a 4.6x increase in click-through rate.

Relay42’s in-house experts share best practices to help digital experts get ready for a cookieless world.

A bank wanted to retarget potential customers who viewed its products online without progressing to a purchase. See how the Celebrus CDP used personalization to generate $3 million profit from additional sales.

Understanding every customer is essential to providing personalization. Celebrus explains how to acquire, analyze, and activate the data you need.

The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.

Providing great customer journeys is crucial to improving revenue and increasing growth. Treasure Data explains how a CDP can help.

Want to see for yourself what SAS can do?

Discover what the SALESmanago CDP can do.