CDP Institute

Learn how retailers can use AI to show shoppers the products they want.

A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.

The CDP has become more commonplace alongside the traditional CRM. Cendyn clarifies the differences between the two and why both are must-haves.

Every hotel has its own customer data needs, which gets even more complicated for hotel groups. Cendyn explains how a CDP can unify data across all operations.

See how industry leaders Hanesbrand and Thryv created strong data foundations that enable them to better personalize customer experiences across all channels in real time.

Discover from Tealium the power of a first-party data strategy and how to easily switch before third-party cookies crumble.

Discover Adore Beauty powers triggered communications to grow its monthly revenue by over a quarter with Tealium.

Join Cheetah Digital’s Privacy Analyst, Alex Krylov, and Client Success Director, C.J. Berman, as they discuss the intricacies of the CCPA, how it may impact your marketing programs, and what you can do to prepare.

Beverage giant Anheuser-Busch InBev needed to centralize more than 70 million unique customer records. Treasure Data explains how its CDP made it possible.

Segmetning is key to successful retention campaigns. Optimove and the CDPI explain how it works.

Select best prospects (on external lists) using model based on CDP data. . Process: Send data on best customers to external system, which will match against its data, build a lookalike model, and return highest-ranked prospects to load into CDP or other systems

Select loyalty incentive using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems