Tradera Case Study July 8, 2021 Sweden’s largest online marketplace for used goods needed to bring together data from multiple campaigns. See how Blueshift increased sales by 131% with advanced segmentation.
AB InBev Case Study July 1, 2021 Beverage giant Anheuser-Busch InBev needed to centralize more than 70 million unique customer records. Treasure Data explains how its CDP made it possible.
Micro-Segmentation: The Key to Growing Through Your Existing Customers June 24, 2021 Segmetning is key to successful retention campaigns. Optimove and the CDPI explain how it works.
Lookalike Models April 13, 2021 Select best prospects (on external lists) using model based on CDP data. . Process: Send data on best customers to external system, which will match against its data, build a lookalike model, and return highest-ranked prospects to load into CDP or other systems
Prospect Selection April 13, 2021 Select best prospects (among existing leads) using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Loyalty Incentive Selection April 13, 2021 Select loyalty incentive using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Repurchase Prediction April 13, 2021 Estimate likelihood of repurchase using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Value Prediction April 13, 2021 Estimate future value of customer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Reactivation Campaigns April 13, 2021 Send messages to customers who have stopped doing business or are at risk. Process: Define selection criteria drawing on behaviors in customer profile; select customers and appropriate message; send to delivery system.
Personalized Message Selection April 13, 2021 Provide customer-level data to personalization system. . Process: Specify data elements to use in personalization; specify list selection criteria; create list with data elements included and send to delivery system.
Identify Channel Preferences April 13, 2021 Determine which channels work best for each customer. Process: Analyze history of interactions by channel for each customer; identify customers who show preference for one or other channel.
Identify Under-served Segments April 13, 2021 Find customer segments that could be contacted more often with good results. Process: Analyze interaction history to find customers with few contacts during recent period; find clusters of customers who would have been eligible for contact; assess potential value of contacting them with best messages.