Getting the Best CDP Starts with the Right RFP
In this whitepaper, the CDPI and Zeta explain how to optimize the CDP selection process by building an RFP that asks the right questions and accompanying it with other important steps.
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Customer Data Platform Decision Tree
Different businesses need different martech tools to get the most out of their data. This infographic from Data Talks helps you find the right tools for your needs.
How to build an effective Customer Data Platform RFP
Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
Customer Data Platform Buyer’s Guide
Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.
CDP Vendor Comparison
A side-by-side comparison of CDP vendors based on key differentiating features.
How to Choose a Customer Data Platform
Why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.
CDP Evaluation Guide – Outputs
Questions to ask CDP vendors related to use of CDP data, including connections to external systems, performance, and applications provided within the CDP. Part of a series to help buyers make an informed decision.
CDP Evaluation Guide – Processing
Questions to ask CDP vendors related to transformations, identity association, and preparing data for access. Part of a series to help buyers make an informed decision.
CDP Evaluation Guide – Commercial
Questions to ask CDP vendors related to operations, support, costs, and vendor background. Part of a series to help buyers make an informed decision.
CDP Evaluation Guide – Data Ingestion
Questions to ask CDP vendors related to data load, data structure, performance, and functions. Part of a series to help buyers make an informed decision.