CDP and Loyalty Systems: Better Together August 18, 2023 Loyalty programs are very important to modern customer relationships. The CDPI and TCS explain how a CDP can help make your loyalty programs successful.
CDPs and Data Warehouses August 17, 2023 A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.
Balancing Privacy and Activation: Raw PII Data Encryption in CDPs July 27, 2023 Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.
Ensuring Data Privacy Rights: Data Subject Requests in CDPs July 27, 2023 In the modern digital landscape, it’s more important than ever to protect data privacy rights. Zeotap explains how a customer data platform can help businesses do so.
Privacy-First Consent Orchestration in Customer Data Platforms (CDPs) July 27, 2023 Data privacy is increasingly crucial for marketers. Zeotap details how a CDP can help them manage consent.
How AI is Transforming CDPs July 26, 2023 AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.
Wyze Case Study July 7, 2023 A smart home tech company wanted to boost online sales and fuel growth. RudderStack details how their tools made it possible.
Southeast Asia Retail Bank Case Study June 30, 2023 A large retail bank in Southeast Asia struggled with data silos and fragmented customer identities. Learn how the Meiro CDP made advertising budgets 10% more efficient and improved CTR by 160%.
Decision Engine Getting Started Demo April 14, 2023 Lytics Decision Engine helps marketers deliver personalized experiences across multiple channels.
Lytics Conductor Tour April 14, 2023 Conductor puts the power of Lytics’ industry-leading identity resolution & profile building capabilities in your hands through an all-new easy-to-use interface.
Embrace the Possibilities: CDP Use Cases to Drive Efficiency, Profitability and Growth March 10, 2023 Connecting all of your customer data is a necessity for customer experience and loyalty. Treasure Data details how its CDP makes it possible.
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP March 3, 2023 Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.