DMP Interactions April 13, 2021 Need to synchronize DMP and CDP data. Process: Send anonymized profiles to DMP, which will use them to create audiences or bids; return results to CDP for analysis.
Golden Record April 13, 2021 Need to identify most accurate available information for each customer attribute and share with other systems. Process: Link customer data inputs from different sources that relate to the same person; apply rules and reference data to select the attribute most likely to be correct; publish these attributes as ‘golden record’ for other systems to use
The Definitive Guide to Customer Data Platforms April 13, 2021 Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.
Segment Customer Data Platform Profile April 13, 2021 The key to making your data useful is a solid foundation. Segment describes how its CDP makes this possible.
Optimove Solution Overview April 13, 2021 The Optimove CDP can provide marketers with actionable insights. Read on to learn more.
Customer Data Platform Buyer’s Guide April 13, 2021 Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.
RealCDP: Customer Data Platform Certification Program April 13, 2021 The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
Redpoint Customer Data Platform Solution Brief April 13, 2021 CDPs play an important role in digital transformation. Read on to learn how from Redpoint.
AEG Presents Case Study April 13, 2021 AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.
Top Ten Checklist for an Enterprise CDP April 13, 2021 Handy list of the must-have items a CDP needs to unify data from disparate silos in a way that is relevant, timely, and actionable.
CDP Vendor Comparison April 13, 2021 A side-by-side comparison of CDP vendors based on key differentiating features.
Customer Data Platforms for B2B SaaS Marketing April 13, 2021 Learn about the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs. From the CDP Institute and Lytics.