Unlock value faster with Use Case Playbooks for Adobe Real-Time CDP and Journey Optimizer
As marketers navigate challenges, internal hurdles can complicate the ability to execute.
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Articles Tagged 'Analytics'
New tools for marketers in Adobe Real-Time CDP unlock efficiency and scaled audience engagement
Marketers today are looking for new ways to improve customer experiences.
Feeling the Pulse of Programmatic Advertising in the Big Apple and the Excitement of Adobe + Acxiom
Whew! We're in the heart of the Autumn martech event season and my air-miles counter is spinning.
Integrating CDPs, AI-driven Customer Analytics, and Loyalty Systems for Ultimate Customer Engagement
Combining CDPs, customer analytics, and loyalty systems stands out as a transformative strategy.
Faster, cheaper, better: 3 immediate benefits of an AI-powered CDXP
The power of a CDXP lies in its ability to combine disparate data points to reveal real-world insights.
The future of Generative AI is bright — and not as scary as you think
We've all had our minds blown recently by artificial intelligence, and probably more than once.
A guide to Google Analytics Deprecation (and how to stay ahead of the curve)
Earlier this year, Google announced that Universal Analytics (GA) will sunset by July 2023.
Spam traps: How not to get trapped?
When it comes to email and deliverability problems, the most common issue stems from senders' lists.
The Power of First Party Data in Ads
I'm often shocked at how brands struggle to use first party data effectively.
Disrupting the Future of Marketing in Africa
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out.
Personalized Customer Experience Means Going Beyond the Surface
What does good personalized customer experience (CX) look like?
How to identify products for replenishment campaigns built in a CDP
The future is hard to predict, particularly when it comes to your customers' next purchase.