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Articles Tagged 'Analytics'
3, 6, 12 and 24-Month Milestones for a Customer Data Platform (CDP) Implementation
One of the most common questions people ask about Customer Data Platforms (CDPs) is: "When can I expect to see results?"
How to Use Customer Surveys to Collect Zero-Party Data
In response to growing privacy concerns and regulations, brands and retailers have begun directly asking consumers for insight into their needs, interests, and intent.
Does Your Data Strategy Cover the Proper Angles?
There are plenty of reasons to completely own one's data strategy that don’t include the all-important reason of staying on the right side of the ever-evolving legal landscape.
Customer Data Platform: five key benefits
What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players?
B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier
Do you market B2B products or services?
EdTech: How to Keep Learners Engaged Post Lockdown
We have all been tempted to pick up a new skill or two during the COVID-19 lockdown haven't we?
Mobile App Personalization: 10 Ways to Convert and Retain App Users at Scale
We live in an inter(net)-connected world where smartphone penetration, ever-improving mobile network infrastructure, and enhanced access to cheaper data are driving the app economy.
Use of Predictive Recommendation Models by CDPs
To solve the problem of fragmented sources of data, marketers have traditionally used rule-based approaches, but today that is simply not enough.
5 ways your digital analytics strategy is hindering your customer experience
These days, an ever-increasing number of customer interactions are taking place over digital channels.
Customer Data Platforms vs. Data Management Platforms: A Definitive Guide
Modern brands share a relationship with their customers vastly different from the ones that traditional organizations did.
Augmented Analytics To Transform Big Data Into Smart Data
It was in 2005 that Roger Mougalas coined the term Big Data.