How to Put the ‘Real’ in Real-Time Customer Experiences By Florian Delval, ActionIQJuly 15, 2021 Imagine you're eating out at a new restaurant.
3, 6, 12 and 24-Month Milestones for a Customer Data Platform (CDP) Implementation By Elizabeth Burnam, LexerJune 10, 2021 One of the most common questions people ask about Customer Data Platforms (CDPs) is: "When can I expect to see results?"
How to Use Customer Surveys to Collect Zero-Party Data By Elizabeth Burnam, LexerApril 26, 2021 In response to growing privacy concerns and regulations, brands and retailers have begun directly asking consumers for insight into their needs, interests, and intent.
Does Your Data Strategy Cover the Proper Angles? By Jason Davis, Simon DataMarch 25, 2021 There are plenty of reasons to completely own one's data strategy that don’t include the all-important reason of staying on the right side of the ever-evolving legal landscape.
Customer Data Platform: five key benefits By Michael Froment, Commanders ActFebruary 15, 2021 What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players?
B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier By Amit Erande, Treasure DataSeptember 10, 2020 Do you market B2B products or services?
EdTech: How to Keep Learners Engaged Post Lockdown By Varun Dattaraj, NetcoreJune 18, 2020 We have all been tempted to pick up a new skill or two during the COVID-19 lockdown haven't we?
Mobile App Personalization: 10 Ways to Convert and Retain App Users at Scale By Pradyut Hande, NetcoreJune 4, 2020 We live in an inter(net)-connected world where smartphone penetration, ever-improving mobile network infrastructure, and enhanced access to cheaper data are driving the app economy.
Use of Predictive Recommendation Models by CDPs By Vishal Sukheja, FirstHiveMay 25, 2020 To solve the problem of fragmented sources of data, marketers have traditionally used rule-based approaches, but today that is simply not enough.
5 ways your digital analytics strategy is hindering your customer experience By Tiffany Carpenter, SASApril 20, 2020 These days, an ever-increasing number of customer interactions are taking place over digital channels.
Customer Data Platforms vs. Data Management Platforms: A Definitive Guide By Rohit Srivastav, NetcoreMarch 19, 2020 Modern brands share a relationship with their customers vastly different from the ones that traditional organizations did.
Augmented Analytics To Transform Big Data Into Smart Data By Rohit Srivastav, NetcoreMarch 12, 2020 It was in 2005 that Roger Mougalas coined the term Big Data.