Brands Must Recognize the Customer Experience Gap to Close it
How big is the customer experience gap?
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Articles Tagged 'Analytics'
Improve data quality with mParticle’s data planning infrastructure
We're living in a data-driven economy.
How to Take Back Control of Your CX in a Post-Cookie World
You may have heard the sky is falling.
Cookies are Crumbling: Why it’s time to prioritize first-party data and how businesses can prepare
Conversations around data privacy have been growing louder in recent years.
Conversions Marketing: Turning your “Prospects” into “Brand Loyalists”
The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or potential customers down the marketing funnel.
3 Ways to Maximize CLTV With Your Customer Data Platform
Everyone wants to win the lottery, but there's a big difference between a $10 scratch-off and a $10M Powerball jackpot.
How to Put the ‘Real’ in Real-Time Customer Experiences
Imagine you're eating out at a new restaurant.
3, 6, 12 and 24-Month Milestones for a Customer Data Platform (CDP) Implementation
One of the most common questions people ask about Customer Data Platforms (CDPs) is: "When can I expect to see results?"
How to Use Customer Surveys to Collect Zero-Party Data
In response to growing privacy concerns and regulations, brands and retailers have begun directly asking consumers for insight into their needs, interests, and intent.
Does Your Data Strategy Cover the Proper Angles?
There are plenty of reasons to completely own one's data strategy that don’t include the all-important reason of staying on the right side of the ever-evolving legal landscape.
Customer Data Platform: five key benefits
What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players?
B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier
Do you market B2B products or services?