How Unified Comms Can Improve Business Productivity By Stefan Docherty, Call & Contact Centre ExpoFebruary 13, 2020 Unified Communications refers to the integration of various real-time communication channels such as voice, video, text and data into one solution.
Experience 2030: The Future of Customer Experience is… NOW! By Wilson Raj, SASFebruary 6, 2020 Modern technology has upended the way brands and consumers engage.
MobilityWare Uses CDP and Predictive Scoring to Learn What Makes Some Games So Irresistible, Play After Play? By Lisa Stapleton, Treasure DataJanuary 27, 2020 What makes a game stay appealing, play after play after play?
In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities By John Nash, Redpoint GlobalNovember 11, 2019 According to The Relevancy Group CDP Buyer's Guide 2019, real-time targeting is a key CDP use case.
Want to Offer Exceptional Customer Experiences (CX)? Ask Your Data By Suresh Menon, InformaticaNovember 1, 2019 One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world.
Filling in the Missing Pieces: Data Appends By Steve Wagner, WebbulaOctober 18, 2019 Every month about 3% of customer data becomes obsolete due to changing conditions.
Data Appends: Forward or in Reverse By Steve Wagner, WebbulaOctober 11, 2019 If you happen to run a local retail store, or are the marketing director for a national fortune 500 retail giant, communicating with your customers is priority number one.
7 Use Cases of a Customer Data Platform for Financial Services Marketers By Sharika Ahmed, LemniskJuly 8, 2019 One of the biggest challenges faced by Financial Services marketers is to set up a systematic utilization of their vast database across different systems.
Seven Signs You Should Build a Customer Data Platform (CDP) By Venu Gooty, HGS DigitalJune 26, 2019 Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences.
How Customer Data Platforms Can Increase Advertising By Venu Gooty, HGS DigitalJune 21, 2019 For advertising to work, it needs to be accurately targeted.
The difference between real-time and instant data is the difference between personalisation success or failure By Joe Cripps, CelebrusJune 12, 2019 In the context of technology marketing, the term real-time has been ubiquitous for as long as I can remember.
Open the Door for Customer Exploration: Uncovering CDPs’ Irrevocable Powers By Amit Levkovich, OptimoveJune 7, 2019 Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy.