How Unified Comms Can Improve Business Productivity
Unified Communications refers to the integration of various real-time communication channels such as voice, video, text and data into one solution.
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Articles Tagged 'Analytics'
Experience 2030: The Future of Customer Experience is… NOW!
Modern technology has upended the way brands and consumers engage.
MobilityWare Uses CDP and Predictive Scoring to Learn What Makes Some Games So Irresistible, Play After Play?
What makes a game stay appealing, play after play after play?
In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities
According to The Relevancy Group CDP Buyer's Guide 2019, real-time targeting is a key CDP use case.
Want to Offer Exceptional Customer Experiences (CX)? Ask Your Data
One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world.
Filling in the Missing Pieces: Data Appends
Every month about 3% of customer data becomes obsolete due to changing conditions.
Data Appends: Forward or in Reverse
If you happen to run a local retail store, or are the marketing director for a national fortune 500 retail giant, communicating with your customers is priority number one.
7 Use Cases of a Customer Data Platform for Financial Services Marketers
One of the biggest challenges faced by Financial Services marketers is to set up a systematic utilization of their vast database across different systems.
Seven Signs You Should Build a Customer Data Platform (CDP)
Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences.
How Customer Data Platforms Can Increase Advertising
For advertising to work, it needs to be accurately targeted.
The difference between real-time and instant data is the difference between personalisation success or failure
In the context of technology marketing, the term real-time has been ubiquitous for as long as I can remember.
Open the Door for Customer Exploration: Uncovering CDPs’ Irrevocable Powers
Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy.