In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities
According to The Relevancy Group CDP Buyer's Guide 2019, real-time targeting is a key CDP use case.
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Articles Tagged 'Analytics'
Want to Offer Exceptional Customer Experiences (CX)? Ask Your Data
One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world.
Filling in the Missing Pieces: Data Appends
Every month about 3% of customer data becomes obsolete due to changing conditions.
Data Appends: Forward or in Reverse
If you happen to run a local retail store, or are the marketing director for a national fortune 500 retail giant, communicating with your customers is priority number one.
7 Use Cases of a Customer Data Platform for Financial Services Marketers
One of the biggest challenges faced by Financial Services marketers is to set up a systematic utilization of their vast database across different systems.
Seven Signs You Should Build a Customer Data Platform (CDP)
Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences.
How Customer Data Platforms Can Increase Advertising
For advertising to work, it needs to be accurately targeted.
The difference between real-time and instant data is the difference between personalisation success or failure
In the context of technology marketing, the term real-time has been ubiquitous for as long as I can remember.
Open the Door for Customer Exploration: Uncovering CDPs’ Irrevocable Powers
Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy.
The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data
Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling.
How Mobile Marketing Works in 2019
Mobile marketing has become a key part of modern digital infrastructure.
Behavioural and Engagement Data Key to Success for Predictive Analytics
At a recent event I presented six case studies about the successful (i.e. they made money) application of Predictive Analytics.