Data Appends: Forward or in Reverse By Steve Wagner, WebbulaOctober 11, 2019 If you happen to run a local retail store, or are the marketing director for a national fortune 500 retail giant, communicating with your customers is priority number one.
7 Use Cases of a Customer Data Platform for Financial Services Marketers By Sharika Ahmed, LemniskJuly 8, 2019 One of the biggest challenges faced by Financial Services marketers is to set up a systematic utilization of their vast database across different systems.
Seven Signs You Should Build a Customer Data Platform (CDP) By Venu Gooty, HGS DigitalJune 26, 2019 Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences.
How Customer Data Platforms Can Increase Advertising By Venu Gooty, HGS DigitalJune 21, 2019 For advertising to work, it needs to be accurately targeted.
The difference between real-time and instant data is the difference between personalisation success or failure By Joe Cripps, CelebrusJune 12, 2019 In the context of technology marketing, the term real-time has been ubiquitous for as long as I can remember.
Open the Door for Customer Exploration: Uncovering CDPs’ Irrevocable Powers By Amit Levkovich, OptimoveJune 7, 2019 Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy.
The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data By Shai Frank, OptimoveMay 30, 2019 Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling.
How Mobile Marketing Works in 2019 By Evan F.P., PostFunnelMay 23, 2019 Mobile marketing has become a key part of modern digital infrastructure.
Behavioural and Engagement Data Key to Success for Predictive Analytics By Matthew Kelleher, RedEyeMay 20, 2019 At a recent event I presented six case studies about the successful (i.e. they made money) application of Predictive Analytics.
Bad Sherlock and the Case of the Great Data Deception By Jaeson Middleton and Dave Wardell, Intent HQApril 25, 2019 Here's the theory: if we take all the data we possess about customers, we could deduce a great deal and draw powerful insights.
Expected Excellence – The Growing Demand for Personalisation By Sherrylyn Heise, Intent HQApril 18, 2019 According to Forrester, "A laser-like focus on Customer Experience (CX) is the best path to business success."
Using AI Intelligently, or How to Avoid the “Zombie Marketer” Apocalypse By Monica Landers, StoryFitApril 15, 2019 All marketers are storytellers.